Bento vs MailerLite Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bento | MailerLite | |
|---|---|---|
| Starts at | $29/mo | $12/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Marketing Platform
- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Power
PopularComfort
Free
Bento vs MailerLite FAQ
- Which one is cheaper?
- MailerLite is the cheaper option, starting at $12/mo vs $29/mo for Bento.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bento: At $29 to start, Bento is undercutting mid-market players like Klaviyo and ActiveCampaign on entry price, clearly targeting bootstrapped or early-growth teams who want to avoid seat-based SaaS bloat. The price-match-via-demo offer signals they know they're competing on value and are willing to negotiate rather than win purely on sticker price. MailerLite: They're playing the affordable-but-not-cheap angle, undercutting Mailchimp and ActiveCampaign while staying above the race-to-zero crowd. The target is cost-conscious small businesses and indie creators who've outgrown free tools but can't justify $50-100/mo for a list that's still growing.
Still deciding? See the best Bento alternatives or the best MailerLite alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Bento and MailerLite and let you know when something moves.