Bento vs Omnisend Pricing (2026)

Which one is cheaper?

Omnisend is the cheaper option, starting at $16/mo vs $29/mo for Bento.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Bento: At $29/mo entry with a free trial and no free plan, Bento sits in the lean mid-market — cheaper than enterprise ESPs like Klaviyo at scale, but not competing on 'free forever' with tools like Mailchimp or MailerLite. They're going after growth-stage teams who want email marketing and transactional email under one roof without paying for two separate vendors. Omnisend: Sits squarely in the mid-market lane — pricier than bare-bones ESPs but way cheaper than Klaviyo at similar list sizes, especially once you factor in the 30% prepay discount. They're chasing Shopify merchants who've outgrown Mailchimp but aren't ready to swallow Klaviyo's usage-based pricing curve.

Still deciding? See the best Bento alternatives or the best Omnisend alternatives, ranked with verified pricing.