BetterContact vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| BetterContact pricing | Apollo.io pricing | |
|---|---|---|
| Starts at | $15/mo | $49/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- Waterfall enrichment (20+ vendors)
- Waterfall Lead Finder
- Only charged when valid
- API & integrations
- Credit roll-over
- Email verification by Bouncer
- Chat support
Pro
Popular- Waterfall enrichment (20+ vendors)
- Connect Intelligence™
- Mobile phone verification
- Email & catch-all verification
- Clay & Zapier integrations
- Credit roll-over
- Premium support
Enterprise
- Custom emails & phones volume
- Dedicated account manager
- Use your own API keys
- Enterprise bulk discounts
- Email & catch-all verification
- Credit roll-over
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
BetterContact vs Apollo.io FAQ
- Which one is cheaper?
- BetterContact starts lower at $15/mo, compared to $49/mo for Apollo.io.
- Can I use either one for free?
- Apollo.io has a free plan. BetterContact doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. BetterContact uses usage-based pricing, while Apollo.io goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. BetterContact: Priced well below the premium enrichment players, with a $49 entry that undercuts most of the market and a no-card, 50-credit trial that removes friction. They're going after budget-conscious SMBs and freelancers who'd otherwise stitch together cheaper point tools, not enterprise buyers locked into big-name contracts. Apollo.io: Apollo undercuts the ZoomInfo/Outreach/Salesloft crowd by a wide margin while bundling data + engagement + intelligence in one SKU, positioning itself as the budget-friendly all-in-one for SMB and mid-market teams who can't stomach five-figure annual contracts. It's not fighting for enterprise logos here — it's picking off teams tired of stitching together three separate tools.
Still deciding? See the best BetterContact alternatives or the best Apollo.io alternatives, ranked with verified pricing.
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