BetterContact vs Clay Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| BetterContact pricing | Clay pricing | |
|---|---|---|
| Starts at | $15/mo | $200/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- Waterfall enrichment (20+ vendors)
- Waterfall Lead Finder
- Only charged when valid
- API & integrations
- Credit roll-over
- Email verification by Bouncer
- Chat support
Pro
Popular- Waterfall enrichment (20+ vendors)
- Connect Intelligence™
- Mobile phone verification
- Email & catch-all verification
- Clay & Zapier integrations
- Credit roll-over
- Premium support
Enterprise
- Custom emails & phones volume
- Dedicated account manager
- Use your own API keys
- Enterprise bulk discounts
- Email & catch-all verification
- Credit roll-over
Free
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
Launch
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
Growth
Popular- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Unlimited ad audiences
- Buy domains and emails for the Clay Sequencer
- Get priority support
Enterprise
- Run unlimited search and unlimited imports with Audiences
- User Groups
- Single Sign-On (SSO/SAML)
- SCIM Provisioning
- IP Allowlists
- Credit Budgeting
- Workflow and Workbook Limits
- Connection Controls
- Role-based access control (RBAC)
- Custom CSA and DPA
- Get dedicated growth strategist
BetterContact vs Clay FAQ
- Which one is cheaper?
- BetterContact starts lower at $15/mo, compared to $200/mo for Clay.
- Can I use either one for free?
- Clay has a free plan. BetterContact doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. BetterContact uses usage-based pricing, while Clay goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. BetterContact: Priced well below the premium enrichment players, with a $49 entry that undercuts most of the market and a no-card, 50-credit trial that removes friction. They're going after budget-conscious SMBs and freelancers who'd otherwise stitch together cheaper point tools, not enterprise buyers locked into big-name contracts. Clay: Clay sits mid-to-premium in the sales data and enrichment space. At $200 to start, it's well above entry-level lead tools but below enterprise data suites like ZoomInfo. They're betting that stacking many data providers and automations in one workflow builder justifies paying more than a point-solution competitor.
Still deciding? See the best BetterContact alternatives or the best Clay alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial