Big Cartel vs ClickFunnels Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Big Cartel ClickFunnels
Starts at $15/mo $97/mo
Number of plans 2 4
Free plan
Free trial
Pricing model flat-rate flat-rate

Platinum

Popular
$15/mo
  • Support for custom domains
  • Sell physical and digital products
  • Print shipping labels and track orders
  • Customize your shop design
  • Easy-install apps for print-on-demand & more

Diamond

$30/mo
  • Recover abandoned carts
  • Schedule product drops
  • Password-protect products
  • Connect to 7,000+ apps with Zapier
  • Priority support from humans

Launch

$97/mo
  • Unlimited Funnels
  • 1 Workspace (Sub-Account)
  • 2 Team Members
  • 10K Contacts
  • 50K Emails/Mo
  • 3 Courses
  • 5 Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 1M Words
  • Standard Support

Scale

Popular
$197/mo
  • Unlimited Funnels
  • 5 Workspaces (Sub-Accounts)
  • 5 Team Members
  • 75K Contacts
  • 300K Emails/Mo
  • 6 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 2M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Optimize

$297/mo
  • Unlimited Funnels
  • 10 Workspaces (Sub-Accounts)
  • 10 Team Members
  • 150K Contacts
  • 750K Emails/Mo
  • 10 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 5M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Dominate

$499/mo
  • Unlimited Funnels
  • 20 Workspaces (Sub-Accounts)
  • 20 Team Members
  • 400k Contacts
  • 1.2M Emails/Mo
  • 20 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 10M Words
  • VIP Support
  • Custom Code Editor
  • Webhooks/Full API Access
  • 3H Private Onboarding

Big Cartel vs ClickFunnels FAQ

Which one is cheaper?
Big Cartel starts lower at $15/mo, compared to $97/mo for ClickFunnels.
Can I use either one for free?
Big Cartel has a free plan. ClickFunnels doesn't — though they do offer a free trial.
How do they charge?
Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business. ClickFunnels: ClickFunnels sits mid-to-premium in the funnel-builder space — pricier than basic landing page tools but cheaper than full marketing suites once you factor in what it replaces (email, courses, affiliate tracking). They're not competing on price; they're betting that consolidating multiple tools into one flat fee beats stitching together cheaper point solutions.

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