Big Cartel vs Gumroad Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Big Cartel | Gumroad | |
|---|---|---|
| Starts at | $15/mo | Custom |
| Number of plans | 2 | 1 |
| Free plan | ||
| Free trial | — | |
| Pricing model | flat-rate | usage-based |
Platinum
Popular- Support for custom domains
- Sell physical and digital products
- Print shipping labels and track orders
- Customize your shop design
- Easy-install apps for print-on-demand & more
Diamond
- Recover abandoned carts
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
Gumroad
- 10% + $0.50 per transaction for all sales through your profile or direct links to your customers
- 30% per transaction when new customers find and buy from you through our discover marketplace
- No more tax headaches - we handle everything
- Simplified global selling - we manage international tax compliance
- More time for creating - less time dealing with paperwork
Big Cartel vs Gumroad FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Big Cartel uses flat-rate pricing, while Gumroad goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Big Cartel: This sits firmly in the budget tier compared to Shopify or BigCommerce, clearly targeting indie artists and makers who'd bounce at a $30+ starting price. The '$0 to start' framing on Platinum is a direct play to undercut Shopify's basic plan and capture price-sensitive creators before they ever comparison shop.
Still deciding? See the best Big Cartel alternatives or the best Gumroad alternatives, ranked with verified pricing.
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