Big Cartel vs Owner.com Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Big Cartel | Owner.com | |
|---|---|---|
| Starts at | $15/mo | $249/mo |
| Number of plans | 2 | 2 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | flat-rate | hybrid |
Platinum
Popular- Support for custom domains
- Sell physical and digital products
- Print shipping labels and track orders
- Customize your shop design
- Easy-install apps for print-on-demand & more
Diamond
- Recover abandoned carts
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
Flexible
- AI-Optimized Website
- Online Ordering
- Branded Mobile App
- Automated SEO Pages
- Loyalty and Rewards
- AI-Powered Marketing
- Direct Catering Orders
- Setup & Migration
- Chargeback Protection
- 24/7 Support
Flat Rate
- AI-Optimized Website
- Online Ordering
- Branded Mobile App
- Automated SEO Pages
- Loyalty and Rewards
- AI-Powered Marketing
- Direct Catering Orders
- Setup & Migration
- Chargeback Protection
- 24/7 Support
Big Cartel vs Owner.com FAQ
- Which one is cheaper?
- Big Cartel starts lower at $15/mo, compared to $249/mo for Owner.com.
- Can I use either one for free?
- Big Cartel has a free plan. Owner.com doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Big Cartel uses flat-rate pricing, while Owner.com goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Big Cartel: This sits firmly in the budget tier compared to Shopify or BigCommerce, clearly targeting indie artists and makers who'd bounce at a $30+ starting price. The '$0 to start' framing on Platinum is a direct play to undercut Shopify's basic plan and capture price-sensitive creators before they ever comparison shop. Owner.com: Sitting at $249-499/mo before any per-order fees, Owner.com is priced toward the higher end for single-location independent restaurants, going after operators who'd otherwise cobble together a website, marketing tools, and loyalty program separately. The multi-location discount signals they're also chasing small regional chains, not just mom-and-pop shops.
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