Which one is cheaper?

Big Cartel starts lower at $15/mo, compared to $249/mo for Owner.com.

Can I use either one for free?

Big Cartel has a free plan. Owner.com doesn't — you'll need to pay from day one.

Different approach here. Big Cartel uses flat-rate pricing, while Owner.com goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business. Owner.com: At $249-499/mo plus no free trial or free tier, this isn't a scrappy budget tool — it's positioned for restaurants that already have real online order volume and are comparing against Toast, ChowNow, or Olo rather than free website builders. No trial is a bold move that signals confidence (or a sales-assisted onboarding process) rather than a self-serve land-grab.

Big Cartel vs Owner.com Pricing (2026)

	Big Cartel	Owner.com
Starts at	$15/mo	$249/mo
Number of plans	2	2
Free plan		—
Free trial		—
Pricing model	flat-rate	hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Big Cartel

Official page

Platinum

Popular

$15/mo

Support for custom domains
Sell physical and digital products
Print shipping labels and track orders
Customize your shop design
Easy-install apps for print-on-demand & more

Diamond

$30/mo

Recover abandoned carts
Schedule product drops
Password-protect products
Connect to 7,000+ apps with Zapier
Priority support from humans

Owner.com

Official page

Flexible

$249/mo

AI-Optimized Website
Online Ordering
Branded Mobile App
Automated SEO Pages
Loyalty and Rewards
AI-Powered Marketing
Direct Catering Orders
Setup & Migration
Chargeback Protection
24/7 Support

Flat Rate

$499/mo

AI-Optimized Website
Online Ordering
Branded Mobile App
Automated SEO Pages
Loyalty and Rewards
AI-Powered Marketing
Direct Catering Orders
Setup & Migration
Chargeback Protection
24/7 Support

Big Cartel vs Owner.com FAQ

Which one is cheaper?: Big Cartel starts lower at $15/mo, compared to $249/mo for Owner.com.
Can I use either one for free?: Big Cartel has a free plan. Owner.com doesn't — you'll need to pay from day one.
How do they charge?: Different approach here. Big Cartel uses flat-rate pricing, while Owner.com goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business. Owner.com: At $249-499/mo plus no free trial or free tier, this isn't a scrappy budget tool — it's positioned for restaurants that already have real online order volume and are comparing against Toast, ChowNow, or Olo rather than free website builders. No trial is a bold move that signals confidence (or a sales-assisted onboarding process) rather than a self-serve land-grab.

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