Bitbucket vs Apollo GraphQL Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Bitbucket Apollo GraphQL
Starts at $3/mo $5/mo
Number of plans 3 4
Free plan
Free trial
Pricing model per-seat usage-based

Free

Popular
$0/mo
  • User limit per instance
  • Total workspace storage limit
  • Build minutes
  • Additional build minutes
  • Git LFS (Large File Storage)
  • Code insights
  • Deployment environments
  • Self-hosted runners
  • Unlimited private repositories
  • Jira integration
  • CI/CD (continuous integration and continuous delivery)
  • Unlimited pull request reviewers
  • Merge checks
  • Atlassian Guard (SSO, audit logs)
  • Resource-scoped Access Tokens
  • Encryption in transit and at rest
  • Business continuity and disaster recovery
  • Support

Standard

$3/mo
  • User limit per instance
  • Total workspace storage limit
  • Build minutes
  • Additional build minutes
  • Git LFS (Large File Storage)
  • Code insights
  • Deployment environments
  • Packages
  • Storage limit
  • Network transfer
  • Self-hosted runners
  • Unlimited private repositories
  • Jira integration
  • CI/CD (continuous integration and continuous delivery)
  • Unlimited pull request reviewers
  • Merge checks
  • AI-powered pull request descriptions
  • AI-enhanced summaries in editor prompts
  • AI-driven pull request comment creation with custom prompts
  • AI-enabled spelling, grammar, and tone editing in pull requests
  • Atlassian Guard (SSO, audit logs)
  • Resource-scoped Access Tokens
  • Encryption in transit and at rest
  • Business continuity and disaster recovery
  • IP allowlisting
  • Enforced merge checks
  • Required two-step verification
  • Scale CI workflows
  • Deployment permissions
  • Enforced signed commits
  • Support

Premium

$7/mo
  • User limit per instance
  • Total workspace storage limit
  • Build minutes
  • Additional build minutes
  • Git LFS (Large File Storage)
  • Code insights
  • Deployment environments
  • Packages
  • Storage limit
  • Network transfer
  • Self-hosted runners
  • Unlimited private repositories
  • Jira integration
  • CI/CD (continuous integration and continuous delivery)
  • Unlimited pull request reviewers
  • Merge checks
  • AI-powered pull request descriptions
  • AI-enhanced summaries in editor prompts
  • AI-driven pull request comment creation with custom prompts
  • AI-enabled spelling, grammar, and tone editing in pull requests
  • Atlassian Guard (SSO, audit logs)
  • Resource-scoped Access Tokens
  • Encryption in transit and at rest
  • Business continuity and disaster recovery
  • IP allowlisting
  • Enforced merge checks
  • Required two-step verification
  • Scale CI workflows
  • Deployment permissions
  • Enforced signed commits
  • Support
  • Guaranteed uptime SLA

Free

$0/mo
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router (limited to 60 requests per minute)
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.

Developer

$5/mo
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.

Standard

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)

Enterprise

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)
  • Audit logging
  • Custom MSA
  • (Add-on) Premium Support Packages
  • (Add-on) Professional Services Packages

Bitbucket vs Apollo GraphQL FAQ

Which one is cheaper?
Bitbucket starts lower at $3/mo, compared to $5/mo for Apollo GraphQL.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Bitbucket uses per-seat pricing, while Apollo GraphQL goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Bitbucket: Bitbucket undercuts GitHub Team ($4/user) and GitLab Premium on sticker price, positioning itself as the budget-friendly Atlassian-ecosystem pick rather than a feature leader. It's clearly courting Jira/Trello shops who want native integration over best-in-class CI/CD, not teams shopping purely on developer experience. Apollo GraphQL: They're positioned as the accessible entry point into GraphQL federation tooling — $5/mo to start is nearly frictionless compared to enterprise API management suites that require sales calls from day one. The custom-priced tiers exist to compete for platform-level deals against players like Postman or enterprise API gateways once volume and compliance needs escalate.

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