Bitbucket vs Lob Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Bitbucket pricing Lob pricing
Starts at $3/mo $260/mo
Number of plans 3 4
Free plan
Free trial
Pricing model per-seat hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Bitbucket pricing

Official page

Free

Popular
$0/mo
  • User limit per instance
  • Total workspace storage limit
  • Build minutes
  • Git LFS (Large File Storage)
  • Code insights
  • Deployment environments
  • Premium self-hosted runners
  • Unlimited private repositories
  • Jira integration
  • CI/CD (continuous integration and continuous delivery)
  • Unlimited pull request reviewers
  • Merge checks
  • Atlassian Guard (SSO, audit logs)
  • Resource-scoped Access Tokens
  • Encryption in transit and at rest
  • Business continuity and disaster recovery
  • Support

Standard

$3/mo
  • User limit per instance
  • Total workspace storage limit
  • Build minutes
  • Additional build minutes
  • Git LFS (Large File Storage)
  • Code insights
  • Deployment environments
  • Packages
  • Storage limit
  • Network transfer
  • Premium self-hosted runners
  • Unlimited private repositories
  • Jira integration
  • CI/CD (continuous integration and continuous delivery)
  • Unlimited pull request reviewers
  • Merge checks
  • AI-powered pull request descriptions
  • AI-enhanced summaries in editor prompts
  • AI-driven pull request comment creation with custom prompts
  • AI-enabled spelling, grammar, and tone editing in pull requests
  • Atlassian Guard (SSO, audit logs)
  • Resource-scoped Access Tokens
  • Encryption in transit and at rest
  • Business continuity and disaster recovery
  • IP allowlisting
  • Enforced merge checks
  • Required two-step verification
  • Scale CI workflows
  • Deployment permissions
  • Enforced signed commits
  • Support

Premium

$7/mo
  • User limit per instance
  • Total workspace storage limit
  • Build minutes
  • Additional build minutes
  • Git LFS (Large File Storage)
  • Code insights
  • Deployment environments
  • Packages
  • Storage limit
  • Network transfer
  • Premium self-hosted runners
  • Unlimited private repositories
  • Jira integration
  • CI/CD (continuous integration and continuous delivery)
  • Unlimited pull request reviewers
  • Merge checks
  • AI-powered pull request descriptions
  • AI-enhanced summaries in editor prompts
  • AI-driven pull request comment creation with custom prompts
  • AI-enabled spelling, grammar, and tone editing in pull requests
  • Atlassian Guard (SSO, audit logs)
  • Resource-scoped Access Tokens
  • Encryption in transit and at rest
  • Business continuity and disaster recovery
  • IP allowlisting
  • Enforced merge checks
  • Required two-step verification
  • Scale CI workflows
  • Deployment permissions
  • Enforced signed commits
  • Support
  • Guaranteed uptime SLA

Lob pricing

Official page

Developer

$0/mo
  • Up to 6,000 mailings
  • 1 user
  • Standard print & mail rates
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Startup

$260/mo
  • Up to 75,000 mailings
  • 3 users
  • Low print & mail rates
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Growth

Popular
$550/mo
  • Up to 150,000 mailings
  • 5 users
  • Lower print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Enterprise

Custom
  • 150,000+ mailings/year
  • 20+ users
  • Advanced support
  • Specialty mail formats
  • Our best print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • Custom Envelopes
  • Specialty Mailers
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard
  • Support for HIPAA Compliant Mailings

Bitbucket vs Lob FAQ

Which one is cheaper?
Bitbucket starts lower at $3/mo, compared to $260/mo for Lob.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Bitbucket uses per-seat pricing, while Lob goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Bitbucket: At $3.65-$7.25/seat, Bitbucket undercuts GitHub Team ($4) and GitLab Premium ($29) pretty aggressively, positioning itself as the budget-friendly Jira-adjacent option. They're clearly fishing for teams already bought into Atlassian's ecosystem rather than trying to win developers on Bitbucket's merits alone. Lob: Lob sits mid-to-premium in the print-and-mail-automation space — pricier than cobbling together a direct mail vendor plus a shipping API, but justified by developer-friendly tooling and address verification baked in. They're chasing product and engineering teams at growing companies who want mail-as-a-feature, not marketing teams looking for the cheapest bulk mailer.

Still deciding? See the best Bitbucket alternatives or the best Lob alternatives, ranked with verified pricing.

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