Bitdefender GravityZone vs Malwarebytes ThreatDown Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bitdefender GravityZone pricing | Malwarebytes ThreatDown pricing | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 1 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
GravityZone Business Security
Popular- Modern Endpoint Protection
- Network Attack Defense
- Risk Management
Core Next-Gen AV
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
Advanced EDR
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
Elite MDR
Popular- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- ThreatDown AI
Ultimate MDR Plus
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- ThreatDown AI
- MDR Plus
- ITDR
- Premium Support
Bitdefender GravityZone vs Malwarebytes ThreatDown FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Bitdefender GravityZone offers a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bitdefender GravityZone: The 30% discount off a $384.99 base price signals they're fighting for budget-conscious IT teams comparing quotes against CrowdStrike, SentinelOne, and Sophos — not trying to win on being the cheapest, but making the sticker price feel like a deal. Custom pricing also keeps them flexible in competitive bake-offs where matching a rival's quote matters more than a fixed rate card. Malwarebytes ThreatDown: ThreatDown plays the value/mid-market card against CrowdStrike and SentinelOne, leaning on Malwarebytes' consumer-brand trust to sell into SMBs and lean IT teams who find enterprise EDR platforms overbuilt and overpriced. They're not chasing Fortune 500 security operations centers — they're chasing the mid-market shop that got burned by ransomware and wants managed protection without hiring analysts.
Still deciding? See the best Bitdefender GravityZone alternatives or the best Malwarebytes ThreatDown alternatives, ranked with verified pricing.
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