Malwarebytes ThreatDown Pricing (2026)

All four tiers hide behind 'Custom' pricing gated by a quote request, but the underlying math is device-count times duration — you're paying per protected endpoint, bundled into 1-3 year commitments rather than billed monthly. That structure alone tells you they're optimizing for annual contracts, not flexible seat-adding.

4 plans usage-based Best Malwarebytes ThreatDown alternatives → Malwarebytes ThreatDown's competitors →
Core Next-Gen AV
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Advanced EDR
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Elite MDR Popular
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Ultimate MDR Plus
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Verified Sep 20, 2026 Official pricing page
Screenshot of Malwarebytes ThreatDown's pricing page showing its plans and prices
Their pricing page, captured Sep 20, 2026

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Core Next-Gen AV

Contact Sales
  • AI visibility
  • Incident Response
  • Next-gen AV
  • Device Control
  • Application Block
  • Vulnerability Assessment
  • Browser Phishing Protection

Advanced EDR

Contact Sales
  • AI visibility
  • Incident Response
  • Next-gen AV
  • Device Control
  • Application Block
  • Vulnerability Assessment
  • Browser Phishing Protection
  • Ransomware Rollback
  • Endpoint Detection & Response

Elite MDR

Popular
Contact Sales
  • AI visibility
  • Incident Response
  • Next-gen AV
  • Device Control
  • Application Block
  • Vulnerability Assessment
  • Browser Phishing Protection
  • Ransomware Rollback
  • Endpoint Detection & Response
  • Patch Management
  • Host-based Firewall Management
  • Drive Encryption
  • Managed Threat Hunting
  • MDR
  • ThreatDown AI

Ultimate MDR Plus

Contact Sales
  • AI visibility
  • Incident Response
  • Next-gen AV
  • Device Control
  • Application Block
  • Vulnerability Assessment
  • Browser Phishing Protection
  • Ransomware Rollback
  • Endpoint Detection & Response
  • Patch Management
  • Host-based Firewall Management
  • Drive Encryption
  • Managed Threat Hunting
  • MDR
  • ThreatDown AI
  • MDR Plus
  • ITDR
  • Premium Support

Does Malwarebytes ThreatDown have a free plan?

No. Malwarebytes ThreatDown lists no free plan or trial on its pricing page. Pricing is custom; you'll need to talk to sales.

Want free? Bitwarden, Cookiebot, and CookieYes have free plans: see all Malwarebytes ThreatDown alternatives →

AI Pricing Analysis

Pricing Model

All four tiers hide behind 'Custom' pricing gated by a quote request, but the underlying math is device-count times duration — you're paying per protected endpoint, bundled into 1-3 year commitments rather than billed monthly. That structure alone tells you they're optimizing for annual contracts, not flexible seat-adding.

Tier Strategy

Core Next-Gen AV is the bare antivirus play for teams that just need malware blocked and a compliance checkbox ticked. Advanced EDR is for IT teams that want visibility and response tooling but still staff their own security ops, while Elite and Ultimate MDR Plus are for orgs that want ThreatDown's analysts doing the threat hunting because they don't have (or don't trust) an internal SOC — the upgrade trigger is almost always 'we got hit by something we didn't catch in time.'

Competitive Positioning

ThreatDown plays the value/mid-market card against CrowdStrike and SentinelOne, leaning on Malwarebytes' consumer-brand trust to sell into SMBs and lean IT teams who find enterprise EDR platforms overbuilt and overpriced. They're not chasing Fortune 500 security operations centers — they're chasing the mid-market shop that got burned by ransomware and wants managed protection without hiring analysts.

Growth Lever

The real expansion lever is device count and contract length, not feature unlocks within a tier — more endpoints and longer terms directly raise the invoice, sweetened by a 20% multi-year discount to lock people in early. Feature-wise, the jump from self-managed (Core/EDR) to fully managed (Elite/Ultimate MDR) is the biggest upsell, since it converts a software sale into a recurring services relationship.

Want the strategist's read on the live page? Read the AI teardown of Malwarebytes ThreatDown's pricing page →

Malwarebytes ThreatDown Pricing FAQ

How much does Malwarebytes ThreatDown cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
All four tiers hide behind 'Custom' pricing gated by a quote request, but the underlying math is device-count times duration — you're paying per protected endpoint, bundled into 1-3 year commitments rather than billed monthly. That structure alone tells you they're optimizing for annual contracts, not flexible seat-adding.
Is there a discount for annual billing?
Save 20% for 3 years.
Which plan makes sense for me?
Core Next-Gen AV is the bare antivirus play for teams that just need malware blocked and a compliance checkbox ticked. Advanced EDR is for IT teams that want visibility and response tooling but still staff their own security ops, while Elite and Ultimate MDR Plus are for orgs that want ThreatDown's analysts doing the threat hunting because they don't have (or don't trust) an internal SOC — the upgrade trigger is almost always 'we got hit by something we didn't catch in time.'

More Security pricing

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Comparing Malwarebytes ThreatDown to something specific? Try Malwarebytes ThreatDown vs 1Password, Malwarebytes ThreatDown vs Aqua Security, or Malwarebytes ThreatDown vs Bitdefender GravityZone. Or see the best Malwarebytes ThreatDown alternatives, ranked.

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