Malwarebytes ThreatDown Pricing (2026)
Everything is custom-quoted, so there's no public per-seat rate to anchor against — you're negotiating blind. The value metric is device count, configurable from a minimum of 5, billed annually with a 20% discount available if you commit to 3 years.
- Core Next-Gen AV
- Contact Sales
- Advanced EDR
- Contact Sales
- Elite MDR Popular
- Contact Sales
- Ultimate MDR Plus
- Contact Sales
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Core Next-Gen AV
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
- ITDR
Advanced EDR
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
Elite MDR
Popular- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
Ultimate MDR Plus
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
- ITDR
- Premium Support
AI Pricing Analysis
Pricing Model
Everything is custom-quoted, so there's no public per-seat rate to anchor against — you're negotiating blind. The value metric is device count, configurable from a minimum of 5, billed annually with a 20% discount available if you commit to 3 years.
Tier Strategy
Core is for teams that just want solid AV without managed services; Advanced EDR is the step up for orgs that want detection and response tooling but still run it in-house. The jump to Elite or Ultimate MDR is really about whether you want Malwarebytes' team doing the work — Elite gets you managed response, Ultimate adds premium support and bundles ITDR so you're not piecing it together.
Competitive Positioning
Custom pricing across every tier makes it impossible to benchmark publicly, which is a deliberate move — they're likely competing with CrowdStrike Falcon and SentinelOne in mid-market deals where procurement happens over calls, not credit cards. They're not going after the SMB self-serve crowd here; ThreatDown is positioned as a credible enterprise-lite option with MDR services to sweeten the pitch.
Growth Lever
Device count is the primary expansion lever, but the real upsell engine is the add-on stack — DNS Filtering, Email Security, Mobile, and Server Protection are all extra on every tier, so the base price is just the entry point. ITDR being an add-on for the two middle tiers (but included in Core and Ultimate) is a clever squeeze that pushes mid-tier customers to either pay more or jump to Ultimate.
Malwarebytes ThreatDown Pricing FAQ
- How much does Malwarebytes ThreatDown cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- Everything is custom-quoted, so there's no public per-seat rate to anchor against — you're negotiating blind. The value metric is device count, configurable from a minimum of 5, billed annually with a 20% discount available if you commit to 3 years.
- Is there a discount for annual billing?
- Save 20% for 3 years.
- Which plan makes sense for me?
- Core is for teams that just want solid AV without managed services; Advanced EDR is the step up for orgs that want detection and response tooling but still run it in-house. The jump to Elite or Ultimate MDR is really about whether you want Malwarebytes' team doing the work — Elite gets you managed response, Ultimate adds premium support and bundles ITDR so you're not piecing it together.
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Comparing Malwarebytes ThreatDown to something specific? Try Malwarebytes ThreatDown vs 1Password, Malwarebytes ThreatDown vs Aqua Security, or Malwarebytes ThreatDown vs Bitdefender GravityZone.
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