Malwarebytes ThreatDown vs Bitdefender GravityZone Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Malwarebytes ThreatDown | Bitdefender GravityZone | |
|---|---|---|
| Starts at | $345/mo | Custom |
| Number of plans | 4 | 1 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | per-seat | usage-based |
Core Next-Gen AV
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
Advanced EDR
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
Elite MDR
Popular- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- ThreatDown AI
Ultimate MDR Plus
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- ThreatDown AI
- MDR Plus
- ITDR
- Premium Support
GravityZone Business Security
- Modern Endpoint Protection
- Network Attack Defense
- Risk Management
Malwarebytes ThreatDown vs Bitdefender GravityZone FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Bitdefender GravityZone offers a free trial.
- How do they charge?
- Different approach here. Malwarebytes ThreatDown uses per-seat pricing, while Bitdefender GravityZone goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Malwarebytes ThreatDown: ThreatDown sits mid-market — pricier than basic AV players like Sophos Intercept X entry tiers, but noticeably cheaper than enterprise EDR/MDR heavyweights like CrowdStrike or SentinelOne at the top end. They're clearly chasing SMBs and lean IT shops who want managed detection without enterprise-grade budgets or headcount to run it themselves.
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