Malwarebytes ThreatDown vs Bitdefender GravityZone Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Malwarebytes ThreatDown pricing | Bitdefender GravityZone pricing | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 4 | 1 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Core Next-Gen AV
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
Advanced EDR
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
Elite MDR
Popular- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- ThreatDown AI
Ultimate MDR Plus
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- ThreatDown AI
- MDR Plus
- ITDR
- Premium Support
GravityZone Business Security
Popular- Modern Endpoint Protection
- Network Attack Defense
- Risk Management
Malwarebytes ThreatDown vs Bitdefender GravityZone FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Bitdefender GravityZone offers a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Malwarebytes ThreatDown: ThreatDown plays the value/mid-market card against CrowdStrike and SentinelOne, leaning on Malwarebytes' consumer-brand trust to sell into SMBs and lean IT teams who find enterprise EDR platforms overbuilt and overpriced. They're not chasing Fortune 500 security operations centers — they're chasing the mid-market shop that got burned by ransomware and wants managed protection without hiring analysts. Bitdefender GravityZone: The 30% discount off a $384.99 base price signals they're fighting for budget-conscious IT teams comparing quotes against CrowdStrike, SentinelOne, and Sophos — not trying to win on being the cheapest, but making the sticker price feel like a deal. Custom pricing also keeps them flexible in competitive bake-offs where matching a rival's quote matters more than a fixed rate card.
Still deciding? See the best Malwarebytes ThreatDown alternatives or the best Bitdefender GravityZone alternatives, ranked with verified pricing.
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