Malwarebytes ThreatDown vs Bitdefender GravityZone Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Malwarebytes ThreatDown | Bitdefender GravityZone | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 4 | 0 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | flat-rate | N/A |
Core Next-Gen AV
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
- ITDR
Advanced EDR
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
Elite MDR
Popular- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
Ultimate MDR Plus
- AI visibility
- Incident Response
- Next-gen AV
- Device Control
- Application Block
- Vulnerability Assessment
- Browser Phishing Protection
- Ransomware Rollback
- Endpoint Detection & Response
- Patch Management
- Host-based Firewall Management
- Drive Encryption
- Managed Threat Hunting
- MDR
- MDR Plus
- ThreatDown AI
- ITDR
- Premium Support
Malwarebytes ThreatDown vs Bitdefender GravityZone FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Malwarebytes ThreatDown: Custom pricing across every tier makes it impossible to benchmark publicly, which is a deliberate move — they're likely competing with CrowdStrike Falcon and SentinelOne in mid-market deals where procurement happens over calls, not credit cards. They're not going after the SMB self-serve crowd here; ThreatDown is positioned as a credible enterprise-lite option with MDR services to sweeten the pitch.
Keep tabs on both.
We'll monitor pricing changes for Malwarebytes ThreatDown and Bitdefender GravityZone and let you know when something moves.