Brand24 vs Planable Pricing (2026)

Which one is cheaper?

Planable is the cheaper option, starting at $33/mo vs $249/mo for Brand24.

Can I use either one for free?

Neither has a free plan. But Brand24 and Planable offer a free trial.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups. Planable: At $33-49/mo, Planable sits mid-pack — pricier than bare-bones scheduling tools but cheaper than full-suite platforms like Sprout Social or Hootsuite's upper tiers. They're clearly courting agencies and content teams who care more about approval workflows and visual content review than deep analytics or paid social management.

Still deciding? See the best Brand24 alternatives or the best Planable alternatives, ranked with verified pricing.