Brand24 vs Planable Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Brand24 pricing | Planable pricing | |
|---|---|---|
| Starts at | $249/mo | $33/mo |
| Number of plans | 5 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Basic
- 60 posts/ workspace/ month
- Unlimited users
- 4 social pages/ workspace
- 2 types of approval
- Feed & Calendar views
- 3 campaigns/ workspace
- MCP Connector
Pro
Popular- 150 posts/ workspace/ month
- Unlimited users
- 10 social pages/ workspace
- 3 types of approval
- Feed, Calendar & Grid views
- 10 campaigns/ workspace
- MCP Connector
- Public API
Enterprise
- Unlimited posts
- Multi-level approvals
- Feed, Calendar, Grid & List views
- Pay by bank/ wire transfer
- Dedicated account manager
- Unlimited campaigns
- SSO integration
- MCP Connector
- Public API
- Analytics add-on included
- Social inbox add-on included
Brand24 vs Planable FAQ
- Which one is cheaper?
- Planable is the cheaper option, starting at $33/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Brand24 and Planable offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Planable goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar. Planable: At $33-$49 per workspace, Planable sits in the mid-market band of social collaboration tools, not a bargain bin and not a premium play. They're clearly targeting agencies and multi-brand teams who care about approval workflows over raw scheduling volume, and the volume discount past 5 workspaces is aimed squarely at that crowd.
Still deciding? See the best Brand24 alternatives or the best Planable alternatives, ranked with verified pricing.
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