Brand24 vs Publer Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

Publer is the cheaper option, starting at $5/mo vs $249/mo for Brand24.

Can I use either one for free?

Publer has a free plan. Brand24 doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Brand24 uses hybrid pricing, while Publer goes with per-seat. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar. Publer: At $5-$10/mo base pricing, Publer is aggressively positioned as the budget option against Hootsuite, Sprout Social, and Buffer, all of which start much higher. They're clearly hunting solopreneurs, agencies, and small businesses who feel priced out of the bigger platforms but still want multi-account management.

Still deciding? See the best Brand24 alternatives or the best Publer alternatives, ranked with verified pricing.