Brand24 vs Publer Pricing (2026)

Which one is cheaper?

Publer is the cheaper option, starting at $5/mo vs $249/mo for Brand24.

Can I use either one for free?

Publer has a free plan. Brand24 doesn't — though they do offer a free trial.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups. Publer: At $5-10/mo base, Publer undercuts most of the social media management category by a wide margin — tools like Hootsuite or Sprout Social start well into the double or triple digits. They're clearly playing the value card, going after price-sensitive freelancers and small businesses who feel priced out by the bigger names.

Still deciding? See the best Brand24 alternatives or the best Publer alternatives, ranked with verified pricing.