Brand24 vs Publer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Priority support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Free
- 1 user
- 1 workspace
- 3 social accounts (except 𝕏)
- 10 scheduled posts per account
- 25 saved drafts
- 24-hour post history
- Free trials on paid features
- Linkie integration
Professional
Popular- Unlimited scheduling & drafts
- Schedule 1st comments & threads
- Unlimited media storage
- Unlimited workspaces
- Unlimited RSS automations
- Eternal posts history
- Trending posts & news
- Twitter / X integration
Business
- All in Professional
- Unlimited AI prompts
- Analytics insights & reports
- Best times to post
- Competitor analysis
- Hashtag suggestions & analytics
- Spintax-powered post recycling
- Access to Publer API
Enterprise
- All in Business
- Higher volume discounts
- 1:1 onboarding
- Prioritized support
- Unlimited daily posting
- Early access to new features
- Expedited feature requests
- Bank/wire transfer payments
Brand24 vs Publer FAQ
- Which one is cheaper?
- Publer is the cheaper option, starting at $5/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Publer has a free plan. Brand24 doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Publer goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: This is a premium-tier social listening tool — $249/mo as the entry price is well above tools like Mention or Awario, putting Brand24 in competition with heavier-duty platforms like Brandwatch or Sprinklr rather than budget monitoring apps. They're clearly chasing agencies and mid-market teams who need depth, not solopreneurs comparison-shopping on price. Publer: Publer is firmly in the budget-to-mid tier, undercutting tools like Buffer and Hootsuite on base price while still offering a credible feature set. They're going after cost-conscious SMBs and freelancers who've outgrown free tools but can't justify $50–$100/mo for a scheduling platform.
Keep tabs on both.
We'll monitor pricing changes for Brand24 and Publer and let you know when something moves.