Brand24 vs Sprout Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Brand24 | Sprout Social | |
|---|---|---|
| Starts at | $249/mo | $99/mo |
| Number of plans | 5 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Priority support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Unlimited AI-generated alt text
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Brand24 vs Sprout Social FAQ
- Which one is cheaper?
- Sprout Social is the cheaper option, starting at $99/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Brand24 and Sprout Social offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Sprout Social goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: This is a premium-tier social listening tool — $249/mo as the entry price is well above tools like Mention or Awario, putting Brand24 in competition with heavier-duty platforms like Brandwatch or Sprinklr rather than budget monitoring apps. They're clearly chasing agencies and mid-market teams who need depth, not solopreneurs comparison-shopping on price. Sprout Social: Sprout sits firmly in the premium tier of social media management — $99/seat to start is expensive compared to Hootsuite or Buffer, and they're not apologizing for it. They're going after mid-market and enterprise marketing teams who need robust analytics and are willing to pay for a polished product, not bootstrapped creators or SMBs watching every dollar.
Keep tabs on both.
We'll monitor pricing changes for Brand24 and Sprout Social and let you know when something moves.