Brand24 vs Sprout Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Brand24 pricing | Sprout Social pricing | |
|---|---|---|
| Starts at | $249/mo | $99/mo |
| Number of plans | 5 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
- Transform data overload into clarity with Trellis, your AI teammate
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Brand24 vs Sprout Social FAQ
- Which one is cheaper?
- Sprout Social is the cheaper option, starting at $99/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Brand24 and Sprout Social offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Sprout Social goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar. Sprout Social: Sprout sits firmly in premium territory — its $99 entry tier is already priced above where tools like Buffer or Later start, and by Advanced it's competing with Sprinklr and Khoros territory. They're not chasing budget-conscious solopreneurs; they're winning mid-market and enterprise teams who'll pay for polish, support, and a clean UI over raw feature count.
Still deciding? See the best Brand24 alternatives or the best Sprout Social alternatives, ranked with verified pricing.
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