Brand24 vs Sprout Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Brand24 | Sprout Social | |
|---|---|---|
| Starts at | $249/mo | $99/mo |
| Number of plans | 5 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
- Transform data overload into clarity with Trellis, your AI teammate
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Brand24 vs Sprout Social FAQ
- Which one is cheaper?
- Sprout Social is the cheaper option, starting at $99/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Brand24 and Sprout Social offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Sprout Social goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups. Sprout Social: Sprout sits squarely in the premium tier of social media management tools — well above Buffer or Later's budget-friendly plans, and closer to Hootsuite Enterprise territory. They're clearly chasing mid-market to enterprise marketing teams who'll pay for polish and reliability, not scrappy startups counting every dollar.
Still deciding? See the best Brand24 alternatives or the best Sprout Social alternatives, ranked with verified pricing.
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