Brevo vs EmailOctopus Pricing (2026)

Which one is cheaper?

They both start at the same price — $9/mo. The difference is in what you get at each tier.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Brevo: Brevo is clearly gunning for the budget end of the email marketing market, undercutting Mailchimp and Klaviyo on entry-level pricing while using the contact-agnostic model as a hook for list-heavy businesses. They're the scrappy alternative for cost-conscious SMBs who've sticker-shocked on competitors' contact-based tiers. EmailOctopus: They're explicitly the budget-friendly alternative — $9/mo undercuts Mailchimp and Klaviyo significantly at comparable list sizes, targeting cost-conscious small businesses and creators who don't need heavy automation or CRM depth. This is a value play, not a premium one.

Still deciding? See the best Brevo alternatives or the best EmailOctopus alternatives, ranked with verified pricing.