Brevo vs Omnisend Pricing (2026)

Which one is cheaper?

Brevo starts lower at $9/mo, compared to $16/mo for Omnisend.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Brevo: Brevo undercuts Mailchimp and HubSpot hard at the entry level ($9-18/mo is aggressive for what you get), positioning itself as the budget-friendly all-in-one for SMBs graduating from free tools. But that $499 Professional tier is a jarring gap — it signals they're chasing mid-market teams who need serious automation, leaving a pricing no-man's-land between Standard and Professional. Omnisend: Sits squarely in the mid-market lane — pricier than bare-bones ESPs but way cheaper than Klaviyo at similar list sizes, especially once you factor in the 30% prepay discount. They're chasing Shopify merchants who've outgrown Mailchimp but aren't ready to swallow Klaviyo's usage-based pricing curve.

Still deciding? See the best Brevo alternatives or the best Omnisend alternatives, ranked with verified pricing.