Buffer vs Metricool Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Buffer pricing | Metricool pricing | |
|---|---|---|
| Starts at | $5/mo | $25/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 10 scheduled posts per channel - refill anytime
- 100 ideas
- 1 user account
- AI Assistant
- Insights
- API access
- Community inbox
- World-class customer support
Essentials
Popular- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant
- Advanced analytics
- API access
- Community inbox
- Hashtag manager
- First comment scheduling
- World-class customer support
Team
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited team members
- AI Assistant
- Advanced analytics
- API access
- Community inbox
- Hashtag manager
- First comment scheduling
- Access levels
- Content approval workflows
- World-class customer support
Free
- Manage 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Data Studio connector
- Metricool API (Zapier, Make)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Buffer vs Metricool FAQ
- Which one is cheaper?
- Buffer starts lower at $5/mo, compared to $25/mo for Metricool.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Buffer uses per-seat pricing, while Metricool goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Buffer: At $5/channel, Buffer is clearly the budget play in social scheduling, undercutting Hootsuite and Sprout Social by a wide margin. The target is small businesses, creators, and lean marketing teams who find the enterprise suites bloated and overpriced. Metricool: Metricool plays the value card, with a usable free plan and agency-friendly per-brand math that undercuts Hootsuite and Sprout Social by a wide margin. They're clearly going after freelancers and small agencies who got priced out of the enterprise suites but still want analytics and scheduling in one place.
Still deciding? See the best Buffer alternatives or the best Metricool alternatives, ranked with verified pricing.
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