Builder.io vs Sanity Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Builder.io pricing Sanity pricing
Starts at $24/mo $15/mo
Number of plans 4 3
Free plan
Free trial —
Pricing model per-seat per-seat

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • Up to 5 users
  • 60 monthly Agent Credits
  • Connect with GitHub, GitLab, and Bitbucket, Figma plugin, VS Code extension
  • Admin-only role

Pro

$24/mo
  • Up to 5 users
  • 500 monthly Agent Credits
  • Pay-as-you-go for more usage
  • Agent Credit rollovers
  • 30-day activity history
  • Built-in MCP Servers
  • Standard support

Team

$40/mo
  • Up to 20 users
  • 500 monthly Agent Credits
  • AI training opt-out
  • Builder Agent in Slack and JIRA
  • Admin, Developer, Designer, Editor roles
  • Commenting and Peer Reviews
  • Custom MCP servers
  • Password-protected previews
  • Usage metrics
  • Priority support

Enterprise

Custom
  • Custom user seats
  • Custom Agent Credits
  • Connect with Bitbucket Enterprise, GitLab Enterprise, Azure DevOps
  • Design System Intelligence
  • Training opt-out by default
  • Privacy mode
  • Role-based access control (RBAC)
  • Faster development environments
  • Single Sign-On (SSO)
  • Uptime and Premium Support SLAs
  • Onboarding & deployed engineering support

Free

$0/mo
  • Up to 20 user seats
  • 2 permission roles
  • 2 datasets (public only)
  • Unlimited content types and locales
  • Content Agent
  • Agent Context
  • Compute and Agent Actions
  • Hosted, real-time content database
  • Live previews and visual editing tools

Growth

Popular
$15/mo
  • Up to 50 user seats
  • 5 permission roles
  • 2 datasets (private or public)
  • Pay-as-you-go for higher usage
  • Comments and Tasks
  • Scheduled drafts
  • AI Assist
  • Compute and Agent Actions

Enterprise

Custom
  • Custom # user seats
  • Custom roles and access control
  • User Attributes
  • Custom # datasets
  • Media Library (add-on)
  • Single sign-on with SAML
  • Dedicated support and uptime SLA
  • Onboarding program
  • Custom historical retention
  • Custom usage quota

Builder.io vs Sanity FAQ

Which one is cheaper?
Sanity is the cheaper option, starting at $15/mo vs $24/mo for Builder.io.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Builder.io: At $24-40/seat, Builder.io lands in the mid-tier of the visual CMS/headless builder space — pricier than bare-bones page builders but cheaper than full enterprise DXPs. They're clearly chasing dev-adjacent teams who want visual editing without paying Contentful- or Sanity-tier enterprise premiums until they actually need enterprise features. Sanity: At $15/seat, Sanity looks cheap next to Contentful or Contentstack's enterprise-first pricing, positioning itself as the developer-friendly, low-barrier entry point into headless CMS. But that entry price is a bit of a decoy — teams doing anything real in production end up stacking add-ons that push effective cost well past what the sticker suggests.

Still deciding? See the best Builder.io alternatives or the best Sanity alternatives, ranked with verified pricing.

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