Sanity Pricing (2026)

It's per-seat on the surface ($15/mo per user for Growth), but the real money is in the add-on tax — dedicated support, quota bumps, and extra datasets all get bolted on separately at prices that dwarf the base seat cost. So you're nominally paying for users, but actually paying for infrastructure capacity and support access.

From $15/mo 3 plans per-seat Free plan Free trial Best Sanity alternatives → Sanity's competitors →
Free
$0/mo per seat
Growth Popular
$15/mo per seat
Enterprise
Contact Sales
Verified Sep 19, 2026 Official pricing page
Screenshot of Sanity's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Stop checking your competitors manually.

Outmano watches your competitors' pricing, features, roadmaps and reviews. Every Monday, you get one brief on what changed.

Try Outmano free »

14-day free trial

Free

$0/mo
  • Up to 20 user seats
  • 2 permission roles
  • 2 datasets (public only)
  • Unlimited content types and locales
  • Content Agent
  • Agent Context
  • Compute and Agent Actions
  • Hosted, real-time content database
  • Live previews and visual editing tools

Growth

Popular
$15/mo per seat
  • Up to 50 user seats
  • 5 permission roles
  • 2 datasets (private or public)
  • Pay-as-you-go for higher usage
  • Comments and Tasks
  • Scheduled drafts
  • AI Assist
  • Compute and Agent Actions

Enterprise

Contact Sales
  • Custom # user seats
  • Custom roles and access control
  • User Attributes
  • Custom # datasets
  • Media Library (add-on)
  • Single sign-on with SAML
  • Dedicated support and uptime SLA
  • Onboarding program
  • Custom historical retention
  • Custom usage quota

Does Sanity have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $15/mo. Paid tiers also come with a free trial.

What the free plan includes

  • Up to 20 user seats
  • 2 permission roles
  • 2 datasets (public only)
  • Unlimited content types and locales
  • Content Agent
  • Agent Context
  • Compute and Agent Actions
  • Hosted, real-time content database
  • Live previews and visual editing tools

AI Pricing Analysis

Pricing Model

It's per-seat on the surface ($15/mo per user for Growth), but the real money is in the add-on tax — dedicated support, quota bumps, and extra datasets all get bolted on separately at prices that dwarf the base seat cost. So you're nominally paying for users, but actually paying for infrastructure capacity and support access.

Tier Strategy

Free is for solo devs and side projects testing out the headless CMS workflow, Growth is the small-team default until you need more than one dataset or hit API/bandwidth ceilings, and Enterprise kicks in once you need SSO, SLAs, or multiple datasets baked in rather than bolted on at $999/pop. The upgrade trigger from Growth isn't seat count — it's hitting a quota wall or needing a second dataset, which the pricing structure makes annoyingly expensive to solve piecemeal.

Competitive Positioning

At $15/seat, Sanity looks cheap next to Contentful or Contentstack's enterprise-first pricing, positioning itself as the developer-friendly, low-barrier entry point into headless CMS. But that entry price is a bit of a decoy — teams doing anything real in production end up stacking add-ons that push effective cost well past what the sticker suggests.

Growth Lever

Datasets are the real lock — need to separate staging from production, or split content by region or brand? That's $999/mo each, which adds up fast and is the single biggest expansion driver. Support and quota add-ons are the secondary lever, essentially monetizing reliability and scale for teams that outgrow the default limits.

Want the strategist's read on the live page? Read the AI teardown of Sanity's pricing page →

Sanity Pricing FAQ

How much does Sanity cost?
Paid plans start at $15/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get up to 20 user seats, 2 permission roles, 2 datasets (public only) — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
It's per-seat on the surface ($15/mo per user for Growth), but the real money is in the add-on tax — dedicated support, quota bumps, and extra datasets all get bolted on separately at prices that dwarf the base seat cost. So you're nominally paying for users, but actually paying for infrastructure capacity and support access.
Which plan makes sense for me?
Free is for solo devs and side projects testing out the headless CMS workflow, Growth is the small-team default until you need more than one dataset or hit API/bandwidth ceilings, and Enterprise kicks in once you need SSO, SLAs, or multiple datasets baked in rather than bolted on at $999/pop. The upgrade trigger from Growth isn't seat count — it's hitting a quota wall or needing a second dataset, which the pricing structure makes annoyingly expensive to solve piecemeal.

More Developer Tools pricing

All Developer Tools pricing →

Comparing Sanity to something specific? Try Sanity vs Algolia, Sanity vs AnyDesk, or Sanity vs Apollo GraphQL. Or see the best Sanity alternatives, ranked.

Set it up once. Get a plan every week.

Add the competitors you care about. Outmano keeps watching them, so you can stop checking their sites.

Try Outmano free »

14-day free trial