Sanity Pricing (2026)
Per-seat pricing at $15/seat/month on Growth, which means costs scale directly with team size rather than usage or content volume. The value metric is essentially 'how many people are editing content' — not how much content you're managing or how many API calls you're making.
- Free
- $0/mo per seat
- Growth Popular
- $15/mo per seat
- Enterprise
- Contact Sales
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Free
- Up to 20 user seats
- 2 permission roles
- 2 datasets (public only)
- Unlimited content types and locales
- Content Agent
- Agent Context
- Compute and Agent Actions
- Hosted, real-time content database
- Live previews and visual editing tools
Growth
Popular- Up to 50 user seats
- 5 permission roles
- 2 datasets (private or public)
- Pay-as-you-go for higher usage
- Comments and Tasks
- Scheduled drafts
- AI Assist
- Compute and Agent Actions
Enterprise
- Custom # user seats
- Custom roles and access control
- User Attributes
- Custom # datasets
- Media Library (add-on)
- Single sign-on with SAML
- Dedicated support and uptime SLA
- Onboarding program
- Custom historical retention
- Custom usage quota
AI Pricing Analysis
Pricing Model
Per-seat pricing at $15/seat/month on Growth, which means costs scale directly with team size rather than usage or content volume. The value metric is essentially 'how many people are editing content' — not how much content you're managing or how many API calls you're making.
Tier Strategy
Free is clearly for solo devs or small teams kicking the tires on a headless CMS setup. The jump to Growth happens when you need more than one serious contributor or hit dataset/quota limits, and Enterprise enters the picture when you need SLAs, dedicated support, or custom data architecture at scale.
Competitive Positioning
At $15/seat, Sanity sits in the mid-range for headless CMS — cheaper than Contentful's per-seat tiers but not a budget play. They're going after developer-led teams at growth-stage companies who want flexibility without paying Contentful enterprise prices out of the gate.
Growth Lever
The add-on structure is where things get expensive fast — dedicated support alone is $799/mo, and extra datasets at $999/dataset/mo can stack up quickly for multi-brand or multi-region setups. Seat count drives baseline expansion, but dataset and quota limits are the real pressure points that push teams toward bigger commitments.
Sanity Pricing FAQ
- How much does Sanity cost?
- Paid plans start at $15/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get up to 20 user seats, 2 permission roles, 2 datasets (public only) — plus 6 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial. You don't need a credit card to start.
- How does the pricing work?
- Per-seat pricing at $15/seat/month on Growth, which means costs scale directly with team size rather than usage or content volume. The value metric is essentially 'how many people are editing content' — not how much content you're managing or how many API calls you're making.
- Which plan makes sense for me?
- Free is clearly for solo devs or small teams kicking the tires on a headless CMS setup. The jump to Growth happens when you need more than one serious contributor or hit dataset/quota limits, and Enterprise enters the picture when you need SLAs, dedicated support, or custom data architecture at scale.
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Comparing Sanity to something specific? Try Sanity vs Algolia, Sanity vs AnyDesk, or Sanity vs Apollo GraphQL.
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