Buzzsprout vs Wistia Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Buzzsprout Wistia
Starts at $15/mo $79/mo
Number of plans 3 4
Free plan
Free trial
Pricing model flat-rate per-seat

Audio

Popular
$15/mo
  • Upload up to 72 hrs / yr
  • Easiest way to get started
  • Listed in Podcast Directories
  • Advanced Stats
  • Unlimited Episodes
  • Premium Website
  • Add-on Availability

Audio + Video

$25/mo
  • Upload up to 72 hrs / yr
  • Publish video on Apple Podcasts, Spotify, and YouTube
  • 1080p Video Resolution
  • Listed in Podcast Directories
  • Audio and video all from the same place

Multi-Podcast

$30/mo
  • Upload up to 180 hrs / yr
  • Affordably scales with your success

Free

$0/mo
  • 25 GB of storage max
  • 1 user only
  • Basic video analytics
  • Wistia Branding included

Business

$79/mo
  • 250 GB+ storage included
  • 3 + users
  • Remove Wistia branding
  • Collections and playlists
  • CTAs and forms
  • Advanced video analytics

Business + Lead gen

Popular
$329/mo
  • Connect Wistia to your marketing platform
  • Capture leads and viewer engagement data
  • Activate personalized follow-up and lead scoring
  • Measure pipeline and revenue impact

Enterprise

Custom
  • Automation Suite
  • Starting at 1 TB storage
  • Custom Users
  • Team accounts
  • SSO
  • Video Playback Protection
  • Dedicated customer success manager

Buzzsprout vs Wistia FAQ

Which one is cheaper?
Buzzsprout starts lower at $15/mo, compared to $79/mo for Wistia.
Can I use either one for free?
Wistia has a free plan. Buzzsprout doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Buzzsprout uses flat-rate pricing, while Wistia goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Buzzsprout: Buzzsprout sits in the mid-tier of podcast hosting, pricier than bare-bones options like Spotify for Podcasters (free) but cheaper than enterprise-y platforms like Libsyn's higher tiers or Captivate. They're clearly courting serious hobbyists and small networks who want reliability and simplicity without an agency-grade price tag. Wistia: That $329 tier is a premium price for video hosting — this isn't competing with cheap uploaders like Vimeo Pro, it's positioning against marketing platforms where video is tied to lead capture and revenue attribution. Wistia's betting that marketing teams will pay a premium if the tool proves it drives pipeline, not just views.

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