BuzzSumo vs KeywordTool.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| BuzzSumo | KeywordTool.io | |
|---|---|---|
| Starts at | $199/mo | $88/mo |
| Number of plans | 4 | 5 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | flat-rate | flat-rate |
Content Creation
- Content Analyzer
- Trending Feeds
- Question Analyzer
PR & Comms
- Media Database & Outreach
- Coverage Reports
- Slack Integration
Suite
Popular- YouTube Analyzer
- Advanced Chrome Extension
- Article Uploads
Enterprise
- RSS Feed
- Granular Location Search
- Early Access To New Features
Starter
- 50 requests/day
- Search volume data for 50,000 keywords/day
- 12 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Growth
Popular- 100 requests/day
- Search volume data for 100,000 keywords/day
- 24 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Scale
- 200 requests/day
- Search volume data for 200,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Agency
- 400 requests/day
- Search volume data for 400,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Enterprise & Custom
- Higher daily request and keyword-volume limits
- Custom API and MCP usage envelopes
- Accommodation for documentation requests and vendor onboarding needs
- International bank transfer payment support
- Any required documentation and internal compliance process support
BuzzSumo vs KeywordTool.io FAQ
- Which one is cheaper?
- KeywordTool.io is the cheaper option, starting at $88/mo vs $199/mo for BuzzSumo.
- Can I use either one for free?
- Neither has a free plan. But BuzzSumo offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. BuzzSumo: They're mid-to-premium in the content intelligence space — not trying to compete with cheap SEO tools, but not at the Brandwatch or Meltwater price point either. They're going after mid-market marketing and comms teams who want serious data without enterprise procurement headaches. KeywordTool.io: They're priced above entry-level tools like Ubersuggest but well below full-suite platforms like Semrush or Ahrefs — positioning as a specialized, mid-market keyword research tool rather than an all-in-one SEO suite. They're going after teams that don't need rank tracking or backlink data but need serious keyword volume.
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