CallRail vs Convert Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail pricing Convert pricing
Starts at $50/mo $399/mo
Number of plans 4 3
Free plan — —
Free trial
Pricing model hybrid usage-based

Price is one row. To weigh the features too, use our feature comparison template →

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Enterprise

Custom
  • FREE VWO Migration
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Pro

$599/mo
  • FREE VWO Migration
  • Multivariate Testing
  • Multi-Page Testing
  • Full Stack & Feature Flags
  • Multi-Arm Bandit (Auto-Allocate)
  • Sequential Testing
  • Change History
  • Single Sign-On (SSO)
  • Guided Onboarding
  • Phone Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Growth

Popular
$399/mo
  • FREE VWO Migration
  • A/B Testing, Split URL/Redirect Testing
  • Deploys
  • Advanced Targeting & Goals (incl. Behavioral Targeting)
  • Convert Signals® & Heatmaps
  • QA Wizard
  • SRM Check
  • Collaborators
  • Email and In-App Live Chat Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Shopify Price Testing

CallRail vs Convert FAQ

Which one is cheaper?
CallRail starts lower at $50/mo, compared to $399/mo for Convert.
Can I use either one for free?
Neither has a free plan. But CallRail and Convert offer a free trial.
How do they charge?
Different approach here. CallRail uses hybrid pricing, while Convert goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests.

Still deciding? See the best CallRail alternatives or the best Convert alternatives, ranked with verified pricing.

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