CallRail vs Convert Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail Convert
Starts at $50/mo $399/mo
Number of plans 4 3
Free plan
Free trial
Pricing model hybrid usage-based

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Growth

Popular
$399/mo
  • A/B Testing, Split URL Testing
  • Advanced Targeting & Goals
  • Behavioral Targeting
  • SRM Check
  • QA Wizard
  • Collaborators
  • Email and In-App Live Chat Support
  • MCP Server
  • Convert Heatmaps
  • Convert Signals®
  • Versioning Roll-Out

Pro

$599/mo
  • Multivariate Testing, Multi-Page Testing
  • Guided Onboarding
  • Full Stack & Feature Flags
  • Sequential Testing
  • Change History
  • Raw Test Data Export
  • Phone Support
  • Single Sign-On (SSO)
  • MCP Server
  • Convert Heatmaps
  • Convert Signals®
  • Multi-Arm Bandit (Auto-Allocate)
  • Remove Data from Report
  • Versioning Roll-Out
  • Custom Pop-ups

Enterprise

Custom
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)
  • MCP Server
  • Convert Heatmaps
  • Convert Signals®
  • Multi-Arm Bandit (Auto-Allocate)
  • Remove Data from Report
  • Versioning Roll-Out
  • Custom Pop-ups

CallRail vs Convert FAQ

Which one is cheaper?
CallRail starts lower at $50/mo, compared to $399/mo for Convert.
Can I use either one for free?
Neither has a free plan. But CallRail and Convert offer a free trial.
How do they charge?
Different approach here. CallRail uses hybrid pricing, while Convert goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote. Convert: Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile).

Still deciding? See the best CallRail alternatives or the best Convert alternatives, ranked with verified pricing.

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