CallRail vs Funnel Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail pricing Funnel pricing
Starts at $50/mo $300/mo
Number of plans 4 3
Free plan — —
Free trial —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Starter

$300/mo
  • Connect to: 117 connectors
  • Export to: 13 destinations
  • Data storage: load pre-synced data into your applications
  • Semantics: apply your business logic
  • Context: budgets, targets and business goals
  • MCP: work with your marketing data in Claude, ChatGPT and other AI tools
  • Dashboards: build and share reports
  • Funnel AI

Business

Popular
$600/mo
  • Connect to: 579 connectors
  • Export to: 46 destinations
  • Data guarantee: connect any source, send to any destination
  • Reporting destinations: Power BI and Tableau
  • Cloud destinations: BigQuery, Amazon S3 and more
  • Unlimited users and workspaces
  • Advanced Data Hub capabilities
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

Enterprise

Custom
  • Connect to: 600+ connectors
  • Export to: 47 destinations
  • Additional destination: Snowflake
  • Enterprise SSO & provisioning: SAML, OIDC and SCIM
  • User management: advanced roles, permissions and audit log
  • Enterprise SLA and priority support
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

CallRail vs Funnel FAQ

Which one is cheaper?
CallRail starts lower at $50/mo, compared to $300/mo for Funnel.
Can I use either one for free?
Neither has a free plan. But CallRail offers a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Funnel: At $300-600/mo before add-ons, Funnel sits mid-to-premium in the marketing data platform space — it's priced above simple reporting tools but below full enterprise data stacks. They're clearly targeting mid-market and enterprise marketing teams with real budgets, not scrappy startups, especially given the annual-only billing and no free trial to lower the entry barrier.

Still deciding? See the best CallRail alternatives or the best Funnel alternatives, ranked with verified pricing.

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