CallRail vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Lead Tracking
- 5 numbers and 250 minutes
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
Lead Tracking Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
Lead Conversion
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Lead Conversion Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Starter
- 121 Connectors
- Funnel Dashboards
- 3 Reporting solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Single Sign-On
- Export frequency
- Support
- Implementation services
Business
Popular- 579 Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 26 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
Enterprise
- 600+ Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Enterprise governance & compliance
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 27 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Advanced roles & permissions
- Audit log
- EU Data Center available
- Multi-entity usage
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
- Enterprise SLA
CallRail vs Funnel FAQ
- Which one is cheaper?
- CallRail starts lower at $50/mo, compared to $300/mo for Funnel.
- Can I use either one for free?
- Neither has a free plan. But CallRail offers a free trial.
- How do they charge?
- Different approach here. CallRail uses hybrid pricing, while Funnel goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CallRail: CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote. Funnel: Funnel sits in the premium tier of marketing data connectors, competing with Supermetrics and Windsor.ai but positioning above them on data quality and transformation depth. They're not chasing SMBs — $300/mo floor with no free trial signals they're targeting mid-market and up.
Still deciding? See the best CallRail alternatives or the best Funnel alternatives, ranked with verified pricing.
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We'll monitor pricing changes for CallRail and Funnel and let you know when something moves.