CallRail vs Mouseflow Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail Mouseflow
Starts at $50/mo $25/mo
Number of plans 4 5
Free plan
Free trial
Pricing model hybrid usage-based

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Free

$0/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations

Essential

$25/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations

Advanced

Popular
$109/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights

Premium

$319/mo
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Connect with LLMs (MCP)

Enterprise

Custom
  • Monthly sessions
  • Website projects
  • Conversion funnel analytics
  • Data retention
  • Unlimited users
  • Session replays
  • Click, scroll, & geo heatmaps
  • Friction detection
  • Data filtering & segmentation
  • Plug & play integrations
  • Mina AI
  • Feedback surveys
  • Attention & movement heatmaps
  • Interactive & friction heatmaps
  • Friction insights
  • Form analytics
  • Data export
  • Open REST API
  • Connect with LLMs (MCP)
  • Journey analytics
  • SSO
  • Customized privacy settings
  • Priority support
  • Customer Success Manager

CallRail vs Mouseflow FAQ

Which one is cheaper?
Mouseflow is the cheaper option, starting at $25/mo vs $50/mo for CallRail.
Can I use either one for free?
Mouseflow has a free plan. CallRail doesn't — though they do offer a free trial.
How do they charge?
Different approach here. CallRail uses hybrid pricing, while Mouseflow goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote. Mouseflow: Mouseflow sits in the mid-market band of the session recording space — cheaper than Fullstory, roughly competitive with Hotjar's paid tiers, and more feature-complete than some budget alternatives. They're going after product and marketing teams who want heatmaps plus funnels plus recordings without paying enterprise prices.

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