CallRail vs Supermetrics Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail pricing Supermetrics pricing
Starts at $50/mo $55/mo
Number of plans 4 3
Free plan — —
Free trial —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

CallRail pricing

Official page

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Supermetrics pricing

Official page

Starter

$55/mo
  • 1 core destination*
  • Claude, ChatGPT & Copilot
  • Supermetrics Studio
  • 3 data sources of your choice.
  • 1 user*
  • 3 accounts per data source

Growth

Popular
$222/mo
  • 1 core destination*
  • Claude, ChatGPT & Copilot
  • Supermetrics Studio
  • 6 data sources of your choice*.
  • 2 users*
  • 7 accounts per data source*
  • Single sign-on (SSO)

Enterprise

Custom
  • Choose from core & DWH destinations
  • Claude, ChatGPT & Copilot
  • Supermetrics Studio
  • Select from all data sources.
  • Custom user limit
  • Custom account limit
  • Enterprise single sign-on (SSO w/ SAML)
  • Data Warehousing
  • Data API access
  • Management API access
  • Data Transformations
  • Custom Data Import
  • Supermetrics Storage
  • Multiple teams
  • Data residency & region control

CallRail vs Supermetrics FAQ

Which one is cheaper?
CallRail starts lower at $50/mo, compared to $55/mo for Supermetrics.
Can I use either one for free?
Neither has a free plan. But CallRail offers a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Supermetrics: At $55-$222/mo (before add-ons), Supermetrics sits mid-to-premium in the marketing data connector space — pricier than scrappy alternatives like Coupler.io or Windsor.ai, but positioned as the trusted, enterprise-grade name agencies default to. They're not fighting on price; they're betting on brand trust and reliability to win teams who don't want to risk a cheaper tool breaking their reporting stack.

Still deciding? See the best CallRail alternatives or the best Supermetrics alternatives, ranked with verified pricing.

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