CallRail vs Umami Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail pricing Umami pricing
Starts at $50/mo $20/mo
Number of plans 4 4
Free plan —
Free trial
Pricing model hybrid usage-based

Price is one row. To weigh the features too, use our feature comparison template →

CallRail pricing

Official page

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Umami pricing

Official page

Hobby

$0/mo
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support

Pro

Popular
$20/mo
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • MCP access
  • Email support

Business

$200/mo
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support

Enterprise

Custom
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support

CallRail vs Umami FAQ

Which one is cheaper?
Umami is the cheaper option, starting at $20/mo vs $50/mo for CallRail.
Can I use either one for free?
Umami has a free plan. CallRail doesn't — though they do offer a free trial.
How do they charge?
Different approach here. CallRail uses hybrid pricing, while Umami goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Umami: At $20 for Pro, Umami undercuts most privacy-focused analytics competitors like Fathom or Plausible on entry price, positioning itself as the budget-friendly, self-hostable alternative for teams that want GA4 replacement without the enterprise price tag. The $200 Business jump is steep though, aimed at squeezing out mid-market players before they consider bigger BI tools.

Still deciding? See the best CallRail alternatives or the best Umami alternatives, ranked with verified pricing.

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