Census vs Hevo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 500,000 monthly active rows (MAR) for connections
- 3,500 monthly active rows (MAR) for activations
- 5,000 monthly model runs (MMR) for transformations
Standard
Popular- Unlimited users
- 15-minute syncs
- 700+ fully managed connectors
- 200+ fully managed activation destinations
- Integration for dbt Core™
- Role-based access control
- Access to Fivetran REST API
- Access to SSH tunnels for encryption
Enterprise
- 1-minute syncs
- Fivetran Activations' Audience Hub
- Enterprise database connectors
- Custom roles
- VPN tunnels (annual contract only)
- SCIM/user provisioning
- Pick any cloud provider (GCP, AWS, Azure)
- Hybrid deployment option
Business Critical
- Customer-managed keys for encryption
- PCI DSS Level 1 certification
- Private networking options
FREE
- 1-hour scheduling
- Up to 5 users
STARTER
- Up to 10 users
- 150+ connectors
- dbt integration
- SSH/SSL
- 24*7 email & live chat support
PROFESSIONAL
Popular- Unlimited users
- Hevo APIs for Pipeline automation
- Reverse SSH
- Add-ons available!
BUSINESS CRITICAL
- Streaming Pipelines
- Role Based Access Control
- Single sign-on
- Multiple Workspaces
- VPC Peering
- Advanced security certificates
Census vs Hevo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Census: Opaque custom pricing across all paid tiers signals they're not trying to win on being the cheapest option — they're positioning against tools like Hightouch and Segment as a data activation layer for teams already invested in a modern data stack. The free tier and 14-day trial per connection are the low-friction entry points to get teams hooked before the sales motion kicks in. Hevo: Hevo sits in the mid-market of the ETL/ELT space — more affordable than Fivetran at scale but positioned above scrappy open-source alternatives. They're going after data teams that want a managed pipeline without enterprise pricing, likely competing hardest against Airbyte Cloud and Stitch.
Keep tabs on both.
We'll monitor pricing changes for Census and Hevo and let you know when something moves.