Chromatic vs Lob Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Chromatic pricing Lob pricing
Starts at $179/mo $260/mo
Number of plans 4 4
Free plan
Free trial —
Pricing model usage-based hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Chromatic pricing

Official page

Free

$0/mo
  • Test on Chrome
  • Unlimited projects & users
  • Unlimited collaborators
  • Git and CI integrations
  • UI version tracking

Starter

$179/mo
  • Extra billed snapshots $0.008
  • Test on Safari, Firefox, Edge

Pro

Popular
$399/mo
  • Custom domain

Enterprise

Custom
  • Unlimited accessibility usage
  • SSO & custom Git integrations
  • Priority support & SLA
  • Data retention

Lob pricing

Official page

Developer

$0/mo
  • Up to 6,000 mailings
  • 1 user
  • Standard print & mail rates
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Startup

$260/mo
  • Up to 75,000 mailings
  • 3 users
  • Low print & mail rates
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Growth

Popular
$550/mo
  • Up to 150,000 mailings
  • 5 users
  • Lower print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Enterprise

Custom
  • 150,000+ mailings/year
  • 20+ users
  • Advanced support
  • Specialty mail formats
  • Our best print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • Custom Envelopes
  • Specialty Mailers
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard
  • Support for HIPAA Compliant Mailings

Chromatic vs Lob FAQ

Which one is cheaper?
Chromatic starts lower at $179/mo, compared to $260/mo for Lob.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Chromatic uses usage-based pricing, while Lob goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Chromatic: Sitting between $179 and $399 for the core paid tiers, Chromatic isn't the budget option in visual regression testing, but it's not pure enterprise pricing either — it's positioned for teams who've already decided visual testing is worth paying for and just need to pick a volume tier. They're competing for mid-market engineering teams who outgrew ad-hoc screenshot diffing but aren't yet negotiating enterprise contracts. Lob: Lob sits mid-to-premium in the print-and-mail-automation space — pricier than cobbling together a direct mail vendor plus a shipping API, but justified by developer-friendly tooling and address verification baked in. They're chasing product and engineering teams at growing companies who want mail-as-a-feature, not marketing teams looking for the cheapest bulk mailer.

Still deciding? See the best Chromatic alternatives or the best Lob alternatives, ranked with verified pricing.

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