Circle vs Luma Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Professional
- Circle AI
- Unlimited members
- Courses
- Discussions
- Events
- Website Builder
- Live streams
- Live rooms
- Custom branding
- Reporting & analytics
- Searchable member directory
- Rich member profiles
- Paid memberships
- Gamification
- Custom domain
- Weekly community digest
- Migration services for payments
Business
Popular- Workflows
- Custom profile fields
- Circle MCP
- Headless Member API
- Admin API
- Branded email notifications
- Content co-pilot
- Automated transcriptions
- Activity scores
- Standard migration services
- Remove Circle branding
Circle Plus
- AI Agents & AI workflows
- Custom single sign-on (SSO)
- Highest limits (Live, Storage, Workflows)
- 10k Email Hub contacts included
- Lower transaction fees
- Sandbox community
Luma
- Unlimited number of events
- Unlimited number of guests per event
- Blasts and automated reminders via email, SMS, push notification and WhatsApp
- Send up to 500 invites or newsletters per week through Luma
- Check in guests to your events through Luma
- Accept all credit cards, Apple Pay & Google Pay
- Accept regional payment methods such as iDEAL, Konbini and PayNow
- Set up ticket types, group purchasing and coupons
- 5% platform fee for paid events
- Unlimited cohosts and event managers
- Up to 3 admins for your calendar
- Require approval or token gating for registration
- Import and export data via CSV
- Zoom integration with attendance tracking
Luma Plus
Popular- 0% platform fee for paid events
- Send up to 5,000 invites and newsletters per week through Luma
- Ability to collect taxes for ticket sales
- Check-in manager role for your events
- Custom URL for event pages
- Collect separate first and last names from guests
- 5 calendar admins included, with more seats available for purchase
- Automate workflows with Zapier
- API access
- Priority support
- Early access to select features
Enterprise
- Organization Account
- Security Restrictions
- Community Events
- Single Sign On
- Advanced Integrations
- Additional APIs
- Custom-Built Features
Circle vs Luma FAQ
- Which one is cheaper?
- Luma is the cheaper option, starting at $59/mo vs $89/mo for Circle.
- Can I use either one for free?
- Luma has a free plan. Circle doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Circle: At $89-199/mo before the custom enterprise tier, Circle sits mid-to-upper market compared to scrappier community tools but undercuts full-blown LMS or membership platforms bundled with marketing suites. They're chasing serious creators and businesses who've outgrown Discord/Slack hacks but aren't ready for a bloated enterprise stack. Luma: Luma sits mid-market — not the cheapest event tool out there, but far below premium event platforms like Cvent or Bizzabo that charge per-event or per-attendee fees running into hundreds monthly. They're clearly chasing the creator-economy and startup crowd who want a polished free tool with an affordable step up, not enterprise event managers.
Still deciding? See the best Circle alternatives or the best Luma alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Circle and Luma and let you know when something moves.