Circle vs Luma Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Circle pricing | Luma pricing | |
|---|---|---|
| Starts at | $89/mo | $59/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Professional
- Circle AI
- Unlimited members
- Courses
- Discussions
- Events
- Website Builder
- Live streams
- Live rooms
- Custom branding
- Reporting & analytics
- Searchable member directory
- Rich member profiles
- Paid memberships
- Gamification
- Custom domain
- Weekly community digest
- Migration services for payments
Business
Popular- Workflows
- Custom profile fields
- Circle MCP
- Headless Member API
- Admin API
- Branded email notifications
- Content co-pilot
- Automated transcriptions
- Activity scores
- Standard migration services
- Remove Circle branding
Circle Plus
- AI Agents & AI workflows
- Custom single sign-on (SSO)
- Highest limits (Live, Storage, Workflows)
- 10k Email Hub contacts included
- Lower transaction fees
- Sandbox community
Luma
- Unlimited number of events
- Unlimited number of guests per event
- Blasts and automated reminders via email, SMS, push notification and WhatsApp
- Send up to 500 invites or newsletters per week through Luma
- Check in guests to your events through Luma
- Accept all credit cards, Apple Pay & Google Pay
- Accept regional payment methods such as iDEAL, Konbini and PayNow
- Set up ticket types, group purchasing and coupons
- 5% platform fee for paid events
- Unlimited cohosts and event managers
- Up to 3 admins for your calendar
- Require approval or token gating for registration
- Import and export data via CSV
- Zoom integration with attendance tracking
Luma Plus
Popular- 0% platform fee for paid events
- Send up to 5,000 invites and newsletters per week through Luma
- Ability to collect taxes for ticket sales
- Check-in manager role for your events
- Custom URL for event pages
- Collect separate first and last names from guests
- 5 calendar admins included, with more seats available for purchase
- Automate workflows with Zapier
- API access
- Priority support
- Early access to select features
Enterprise
- Organization Account
- Security Restrictions
- Community Events
- Single Sign On
- Advanced Integrations
- Additional APIs
- Custom-Built Features
Circle vs Luma FAQ
- Which one is cheaper?
- Luma is the cheaper option, starting at $59/mo vs $89/mo for Circle.
- Can I use either one for free?
- Luma has a free plan. Circle doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Circle uses flat-rate pricing, while Luma goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Circle: Circle sits mid-to-premium compared to bare-bones forum tools like Discourse or Discord, but it's cheaper than bundling a separate course platform, CRM, and community tool together. They're courting creators and course businesses who've outgrown Facebook Groups or Discord but aren't ready for a full-blown custom-built platform. Luma: At $59/mo, Luma sits mid-market — pricier than bare-bones RSVP tools like Eventbrite's free tier, but way cheaper than heavyweight event platforms like Cvent or Bizzabo. They're clearly chasing the indie creator and community-host crowd who want a polished product without enterprise-grade pricing.
Still deciding? See the best Circle alternatives or the best Luma alternatives, ranked with verified pricing.
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