How much does Luma cost?

Paid plans start at $59/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Luma" plan is free forever, not just a trial. You get unlimited number of events, unlimited number of guests per event, blasts and automated reminders via email, sms, push notification and whatsapp — plus 11 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Luma Pricing (2026)

Flat-rate subscription with a free tier as the entry point — you're not paying per seat, you're paying for access to premium event features on top of Luma's core (free) event hosting. The hybrid label mostly reflects the jump to custom Enterprise pricing once you need contracts or org-wide controls.

From $59/mo 3 plans hybrid Free plan

Luma: $0/mo
Luma Plus Popular: $59/mo
Enterprise: Contact Sales

Verified Jul 26, 2026 Official pricing page

Screenshot of Luma's pricing page showing its plans and prices — Their pricing page, captured Jul 26, 2026

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Luma

$0/mo

Unlimited number of events
Unlimited number of guests per event
Blasts and automated reminders via email, SMS, push notification and WhatsApp
Send up to 500 invites or newsletters per week through Luma
Check in guests to your events through Luma
Accept all credit cards, Apple Pay & Google Pay
Accept regional payment methods such as iDEAL, Konbini and PayNow
Set up ticket types, group purchasing and coupons
5% platform fee for paid events
Unlimited cohosts and event managers
Up to 3 admins for your calendar
Require approval or token gating for registration
Import and export data via CSV
Zoom integration with attendance tracking

Luma Plus

Popular

$59/mo

0% platform fee for paid events
Send up to 5,000 invites and newsletters per week through Luma
Ability to collect taxes for ticket sales
Check-in manager role for your events
Custom URL for event pages
Collect separate first and last names from guests
5 calendar admins included, with more seats available for purchase
Automate workflows with Zapier
API access
Priority support
Early access to select features

Enterprise

Contact Sales

Organization Account
Security Restrictions
Community Events
Single Sign On
Advanced Integrations
Additional APIs
Custom-Built Features

AI Pricing Analysis

Pricing Model

Tier Strategy

Free Luma is built for solo organizers or small communities running basic events; Plus targets frequent hosts or small teams who need branding, registration, and analytics muscle. The upgrade trigger hits when someone's running events regularly enough that the free tier's limitations (capacity, customization, insights) start costing more time than the $59/mo would.

Competitive Positioning

Luma sits mid-market — not the cheapest event tool out there, but far below premium event platforms like Cvent or Bizzabo that charge per-event or per-attendee fees running into hundreds monthly. They're clearly chasing the creator-economy and startup crowd who want a polished free tool with an affordable step up, not enterprise event managers.

Growth Lever

The real lever is feature depth, not seats — things like custom branding, advanced registration flows, and analytics sit behind Plus, while Enterprise unlocks SSO, dedicated support, and likely volume-based event hosting. Annual billing discounts (up to 11%) nudge monthly payers toward locking in, which is really about reducing churn as much as driving revenue.

Luma Pricing FAQ

How much does Luma cost?: Paid plans start at $59/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Luma" plan is free forever, not just a trial. You get unlimited number of events, unlimited number of guests per event, blasts and automated reminders via email, sms, push notification and whatsapp — plus 11 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Flat-rate subscription with a free tier as the entry point — you're not paying per seat, you're paying for access to premium event features on top of Luma's core (free) event hosting. The hybrid label mostly reflects the jump to custom Enterprise pricing once you need contracts or org-wide controls.
Is there a discount for annual billing?: Save 14%.
Which plan makes sense for me?: Free Luma is built for solo organizers or small communities running basic events; Plus targets frequent hosts or small teams who need branding, registration, and analytics muscle. The upgrade trigger hits when someone's running events regularly enough that the free tier's limitations (capacity, customization, insights) start costing more time than the $59/mo would.

More Communication pricing

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Comparing Luma to something specific? Try Luma vs Aircall, Luma vs Airmeet, or Luma vs Bettermode.

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