How much does Luma cost?

Paid plans start at $59/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Luma" plan is free forever, not just a trial. You get unlimited number of events, unlimited number of guests per event, blasts and automated reminders via email, sms, push notification and whatsapp — plus 11 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Luma Pricing (2026)

It's a flat monthly fee ($59) for the Plus tier plus metered add-ons for send volume — so you're really paying for two things: unlocked features and how many event invites/emails you blast out. Layer on Stripe's processing cut for any paid ticketing, and the real cost creeps above the sticker price.

From $59/mo 3 plans hybrid Free plan Best Luma alternatives → Luma's competitors →

Luma: $0/mo
Luma Plus Popular: $59/mo
Enterprise: Contact Sales

Verified Sep 20, 2026 Official pricing page

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Luma

$0/mo

Unlimited number of events
Unlimited number of guests per event
Blasts and automated reminders via email, SMS, push notification and WhatsApp
Send up to 500 invites or newsletters per week through Luma
Check in guests to your events through Luma
Accept all credit cards, Apple Pay & Google Pay
Accept regional payment methods such as iDEAL, Konbini and PayNow
Set up ticket types, group purchasing and coupons
5% platform fee for paid events
Unlimited cohosts and event managers
Up to 3 admins for your calendar
Require approval or token gating for registration
Import and export data via CSV
Zoom integration with attendance tracking

Luma Plus

Popular

$59/mo

0% platform fee for paid events
Send up to 5,000 invites and newsletters per week through Luma
Ability to collect taxes for ticket sales
Check-in manager role for your events
Custom URL for event pages
Collect separate first and last names from guests
5 calendar admins included, with more seats available for purchase
Automate workflows with Zapier
API access
Priority support
Early access to select features

Enterprise

Contact Sales

Organization Account
Security Restrictions
Community Events
Single Sign On
Advanced Integrations
Additional APIs
Custom-Built Features

Does Luma have a free plan?

Yes: the Luma plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $59/mo.

What the free plan includes

Unlimited number of events
Unlimited number of guests per event
Blasts and automated reminders via email, SMS, push notification and WhatsApp
Send up to 500 invites or newsletters per week through Luma
Check in guests to your events through Luma
Accept all credit cards, Apple Pay & Google Pay
Accept regional payment methods such as iDEAL, Konbini and PayNow
Set up ticket types, group purchasing and coupons
5% platform fee for paid events
Unlimited cohosts and event managers
Up to 3 admins for your calendar
Require approval or token gating for registration
Import and export data via CSV
Zoom integration with attendance tracking

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is for solo hosts running occasional casual events who don't need branding removed or extra sends. Plus is built for people hosting regularly — creators, community organizers, recurring meetups — who hit the free tier's send caps or want custom branding and guest list tools. Enterprise kicks in once you've got a team managing many events at once and need admin controls, support SLAs, or volume pricing baked in.

Competitive Positioning

At $59/mo, Luma sits mid-market — pricier than bare-bones RSVP tools like Eventbrite's free tier, but way cheaper than heavyweight event platforms like Cvent or Bizzabo. They're clearly chasing the indie creator and community-host crowd who want a polished product without enterprise-grade pricing.

Growth Lever

Send volume is the real lever — once you outgrow the included email/invite allotment, you're stacking $50-$800/mo add-ons, which quietly pushes serious hosts toward bigger recurring spend even without upgrading tiers. Branding removal and advanced guest management are the feature-side nudge that gets casual hosts to convert from free to Plus in the first place.

Want the strategist's read on the live page? Read the AI teardown of Luma's pricing page →

Luma Pricing FAQ

How much does Luma cost?: Paid plans start at $59/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Luma" plan is free forever, not just a trial. You get unlimited number of events, unlimited number of guests per event, blasts and automated reminders via email, sms, push notification and whatsapp — plus 11 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: It's a flat monthly fee ($59) for the Plus tier plus metered add-ons for send volume — so you're really paying for two things: unlocked features and how many event invites/emails you blast out. Layer on Stripe's processing cut for any paid ticketing, and the real cost creeps above the sticker price.
Is there a discount for annual billing?: Save 14% with annual billing.
Which plan makes sense for me?: Free is for solo hosts running occasional casual events who don't need branding removed or extra sends. Plus is built for people hosting regularly — creators, community organizers, recurring meetups — who hit the free tier's send caps or want custom branding and guest list tools. Enterprise kicks in once you've got a team managing many events at once and need admin controls, support SLAs, or volume pricing baked in.

More Communication pricing

All Communication pricing →

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