Luma Pricing (2026)

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Luma
$0/mo
Luma Plus Popular
$59/mo
Enterprise
Contact Sales
Verified Aug 23, 2026 Official pricing page
Screenshot of Luma's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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Luma

$0/mo
  • Unlimited number of events
  • Unlimited number of guests per event
  • Blasts and automated reminders via email, SMS, push notification and WhatsApp
  • Send up to 500 invites or newsletters per week through Luma
  • Check in guests to your events through Luma
  • Accept all credit cards, Apple Pay & Google Pay
  • Accept regional payment methods such as iDEAL, Konbini and PayNow
  • Set up ticket types, group purchasing and coupons
  • 5% platform fee for paid events
  • Unlimited cohosts and event managers
  • Up to 3 admins for your calendar
  • Require approval or token gating for registration
  • Import and export data via CSV
  • Zoom integration with attendance tracking

Luma Plus

Popular
$59/mo
  • 0% platform fee for paid events
  • Send up to 5,000 invites and newsletters per week through Luma
  • Ability to collect taxes for ticket sales
  • Check-in manager role for your events
  • Custom URL for event pages
  • Collect separate first and last names from guests
  • 5 calendar admins included, with more seats available for purchase
  • Automate workflows with Zapier
  • API access
  • Priority support
  • Early access to select features

Enterprise

Contact Sales
  • Organization Account
  • Security Restrictions
  • Community Events
  • Single Sign On
  • Advanced Integrations
  • Additional APIs
  • Custom-Built Features

Does Luma have a free plan?

Yes: the Luma plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $59/mo.

What the free plan includes

  • Unlimited number of events
  • Unlimited number of guests per event
  • Blasts and automated reminders via email, SMS, push notification and WhatsApp
  • Send up to 500 invites or newsletters per week through Luma
  • Check in guests to your events through Luma
  • Accept all credit cards, Apple Pay & Google Pay
  • Accept regional payment methods such as iDEAL, Konbini and PayNow
  • Set up ticket types, group purchasing and coupons
  • 5% platform fee for paid events
  • Unlimited cohosts and event managers
  • Up to 3 admins for your calendar
  • Require approval or token gating for registration
  • Import and export data via CSV
  • Zoom integration with attendance tracking

Luma Pricing FAQ

How much does Luma cost?
Paid plans start at $59/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Luma" plan is free forever, not just a trial. You get unlimited number of events, unlimited number of guests per event, blasts and automated reminders via email, sms, push notification and whatsapp — plus 11 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid model split across 3 tiers. The more you need, the more you pay — pretty standard for this category.
Is there a discount for annual billing?
Save 14% with annual billing on Luma Plus.

More Communication pricing

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Comparing Luma to something specific? Try Luma vs Aircall, Luma vs Airmeet, or Luma vs Bettermode. Or see the best Luma alternatives, ranked.

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