Luma vs Aircall Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Luma
- Unlimited number of events
- Unlimited number of guests per event
- Blasts and automated reminders via email, SMS, push notification and WhatsApp
- Send up to 500 invites or newsletters per week through Luma
- Check in guests to your events through Luma
- Accept all credit cards, Apple Pay & Google Pay
- Accept regional payment methods such as iDEAL, Konbini and PayNow
- Set up ticket types, group purchasing and coupons
- 5% platform fee for paid events
- Unlimited cohosts and event managers
- Up to 3 admins for your calendar
- Require approval or token gating for registration
- Import and export data via CSV
- Zoom integration with attendance tracking
Luma Plus
Popular- 0% platform fee for paid events
- Send up to 5,000 invites and newsletters per week through Luma
- Ability to collect taxes for ticket sales
- Check-in manager role for your events
- Custom URL for event pages
- Collect separate first and last names from guests
- 5 calendar admins included, with more seats available for purchase
- Automate workflows with Zapier
- API access
- Priority support
- Early access to select features
Enterprise
- Organization Account
- Security Restrictions
- Community Events
- Single Sign On
- Advanced Integrations
- Additional APIs
- Custom-Built Features
Essentials
- Minimum number of users
- Max number of teams
- Phone number included in the plan
- Price of each additional number, per month
- Inbound calls & internal calls (Toll-free excluded)
- Outbound calls - domestic
- Outbound calls - international
- SMS and MMS business text messaging - domestic
- Access to call recordings
- Analytics data
Professional
- Minimum number of users
- Max number of teams
- Phone number included in the plan
- Price of each additional number, per month
- Inbound calls & internal calls (Toll-free excluded)
- Outbound calls - domestic
- Outbound calls - international
- SMS and MMS business text messaging - domestic
- Access to call recordings
- Analytics data
Custom
- Minimum number of users
- Max number of teams
- Phone number included in the plan
- Price of each additional number, per month
- Inbound calls & internal calls (Toll-free excluded)
- Outbound calls - domestic
- Outbound calls - international
- SMS and MMS business text messaging - domestic
- Access to call recordings
- Analytics data
Luma vs Aircall FAQ
- Which one is cheaper?
- Aircall is the cheaper option, starting at $30/mo vs $59/mo for Luma.
- Can I use either one for free?
- Luma has a free plan. Aircall doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Luma uses hybrid pricing, while Aircall goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Luma: Luma sits mid-market — not the cheapest event tool out there, but far below premium event platforms like Cvent or Bizzabo that charge per-event or per-attendee fees running into hundreds monthly. They're clearly chasing the creator-economy and startup crowd who want a polished free tool with an affordable step up, not enterprise event managers. Aircall: At $30-$50/seat annually, Aircall sits in the mid-market range — more expensive than scrappy alternatives like OpenPhone or Grasshopper, but cheaper than enterprise CCaaS players like Genesys or NICE. They're clearly targeting SMB and mid-market sales and support teams who want a polished product without an enterprise procurement process.
Keep tabs on both.
We'll monitor pricing changes for Luma and Aircall and let you know when something moves.