Clay vs Instantly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Clay pricing | Instantly pricing | |
|---|---|---|
| Starts at | $200/mo | $47/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
Launch
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
Growth
Popular- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Unlimited ad audiences
- Buy domains and emails for the Clay Sequencer
- Get priority support
Enterprise
- Run unlimited search and unlimited imports with Audiences
- User Groups
- Single Sign-On (SSO/SAML)
- SCIM Provisioning
- IP Allowlists
- Credit Budgeting
- Workflow and Workbook Limits
- Connection Controls
- Role-based access control (RBAC)
- Custom CSA and DPA
- Get dedicated growth strategist
Growth
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1000 Uploaded Contacts
- 5000 Emails Monthly
- Chat Support
Hypergrowth
Popular- Unlimited Email Accounts
- Unlimited Email Warmup
- 25 000 Uploaded Contacts
- 125 000 Emails Monthly
- Premium Live Support
Light Speed
- 500 000 Emails Monthly
- 100 000 Uploaded Contacts
- SISR System
Enterprise
- 500 000+ Emails Monthly
- 100 000+ Uploaded Contacts
- Private Deliverability Network
Clay vs Instantly FAQ
- Which one is cheaper?
- Instantly is the cheaper option, starting at $47/mo vs $200/mo for Clay.
- Can I use either one for free?
- Clay has a free plan. Instantly doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Clay: Clay sits mid-to-premium in the sales data and enrichment space. At $200 to start, it's well above entry-level lead tools but below enterprise data suites like ZoomInfo. They're betting that stacking many data providers and automations in one workflow builder justifies paying more than a point-solution competitor. Instantly: Instantly sits in the mid-market lane — cheaper than all-in-one sales engagement platforms like Outreach or Salesloft, but priced above bare-bones warmup-only tools. They're clearly courting the cold email/agency crowd who want deliverability infrastructure without paying enterprise SaaS prices.
Still deciding? See the best Clay alternatives or the best Instantly alternatives, ranked with verified pricing.
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