CleverTap vs Customer.io Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CleverTap pricing Customer.io pricing
Starts at $85/mo $100/mo
Number of plans 3 3
Free plan — —
Free trial —
Pricing model usage-based hybrid

Price is one row. To weigh the features too, use our feature comparison template →

CleverTap pricing

Official page

Core

$85/mo
  • Starter CleverAI™ tokens included
  • On-brand content creation
  • Omnichannel engagement
  • Real-time behavioral segmentation
  • Built-in experimentation and analytics

Pro

Custom
  • Starter CleverAI™ tokens included
  • Automated segmentation
  • In-depth insights
  • Send time and channel optimization
  • Personalization across touchpoints

Ultimate

Popular
Custom
  • Starter CleverAI™ tokens included
  • AI-powered journey automation
  • Predictive segments with explainability
  • Real-time, 1:1 recommendations
  • Up to 10 years of data retention

Customer.io pricing

Official page

Essentials

$100/mo
  • 5k profiles (people + objects)
  • AI Agent with core execution skills
  • 1 million emails per month
  • 2 object types
  • Visual workflow builder
  • Email and community support
  • Basic data integrations

Premium

$1000/mo
  • Custom profile volume & pricing
  • Custom email volume & pricing
  • 10 object types
  • Elevated Agent limits + custom skills
  • Daily Routines (scheduled tasks)
  • Premium chat & email support
  • 90-day onboarding support
  • HIPAA Compliance*
  • Premium data integrations

Enterprise

Custom
  • Our best pricing on profile & email volume
  • Custom Agent limits + execution skills
  • Priority technical support
  • Migration support*
  • Dedicated Customer Success Manager*
  • Priority throughput & sending capacity*
  • Audit logging & data governance
  • Dedicated Technical Implementation Specialist*
  • Shared Slack channel*

CleverTap vs Customer.io FAQ

Which one is cheaper?
CleverTap starts lower at $85/mo, compared to $100/mo for Customer.io.
Can I use either one for free?
Neither has a free plan. But CleverTap offers a free trial.
How do they charge?
Different approach here. CleverTap uses usage-based pricing, while Customer.io goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid.

Still deciding? See the best CleverTap alternatives or the best Customer.io alternatives, ranked with verified pricing.

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