CleverTap vs Encharge Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Growth
- Monthly email sends: 10x subscribers limit*
- Unlimited flows
- Unlimited team members
- Live chat support
- Flow builder
- Advanced segmentation
- Behavior-based emails
- Webhooks
- Zapier, Stripe, Chargebee integrations
- Free email verification
Premium
Popular- Monthly email sends: 12x subscribers limit*
- Unlimited flows
- Unlimited team members
- Live chat support, Slack support
- HubSpot integration
- Salesforce integration
- Segment.com integration
- WooCommerce integration
- Shopify integration
- Transactional emails
- API Events and Event-Based Segmentation
- Custom objects
Enterprise
- Unlimited team members
- Live chat support
- Dedicated account manager
- Free onboarding
CleverTap vs Encharge FAQ
- Which one is cheaper?
- CleverTap starts lower at $85/mo, compared to $99/mo for Encharge.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and Encharge offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses hybrid pricing, while Encharge goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale.
Still deciding? See the best CleverTap alternatives or the best Encharge alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for CleverTap and Encharge and let you know when something moves. See how competitor pricing monitoring works.