CleverTap vs FirstPromoter Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | FirstPromoter pricing | |
|---|---|---|
| Starts at | $85/mo | $49/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Starter
- up to $5,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Email automation and broadcasts
- Reports and exports
- Payout scheduling
- Mass payouts
- Fraud detection and controls
- Team members
- Roles and permissions
Business
Popular- up to $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Fraud detection and controls
- Team members
- Roles and permissions
Enterprise
- above $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Promoter-only non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Managed Auto Payouts
- Fraud detection and controls
- Team members
- Roles and permissions
- SSO and activity logs
- Post-back URL
CleverTap vs FirstPromoter FAQ
- Which one is cheaper?
- FirstPromoter is the cheaper option, starting at $49/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and FirstPromoter offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while FirstPromoter goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. FirstPromoter: Sitting in the $49-149 range puts them mid-market — not a budget tool for solopreneurs, but far from the enterprise-only pricing you see with affiliate platforms that gate everything behind 'contact sales.' They're clearly courting growing SaaS companies that want self-serve transparency without feeling nickel-and-dimed like a bare-bones tracker.
Still deciding? See the best CleverTap alternatives or the best FirstPromoter alternatives, ranked with verified pricing.
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