CleverTap vs FirstPromoter Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap | FirstPromoter | |
|---|---|---|
| Starts at | $85/mo | $49/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Starter
- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- Your own domain for the affiliate dashboard
- Embed affiliate dashboard inside your own website
- Custom CSS and Javascript
- Powered by link removed from affiliate dashboard and emails
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Landing Pages
- Download as CSV or JSON
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Webhooks and API
- Zapier integration
- Make integration
- Albato integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Affiliates can add their own promotion code
- Affiliates can customize promotion code
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Multi-tiered commissions
- Stripe historical import
- One-click direct PayPal payouts
- Invoicing for EU companies
- Non-monetary rewards
- Managed Auto Payouts
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Require manual approval for commissions above a certain amount
- Maximum affiliates
- Team members
- Custom roles & permissions
- Activity logs
- SSO
- Post-back URL
Business
Popular- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- Your own domain for the affiliate dashboard
- Embed affiliate dashboard inside your own website
- Custom CSS and Javascript
- Powered by link removed from affiliate dashboard and emails
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Landing Pages
- Download as CSV or JSON
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Manage multiple websites (Different domains)
- Webhooks and API
- Zapier integration
- Make integration
- Albato integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Affiliates can add their own promotion code
- Affiliates can customize promotion code
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Multi-tiered commissions
- Stripe historical import
- One-click direct PayPal payouts
- Invoicing for EU companies
- Non-monetary rewards
- Managed Auto Payouts
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Require manual approval for commissions above a certain amount
- Maximum affiliates
- Team members
- Custom roles & permissions
- Activity logs
- SSO
- Post-back URL
Enterprise
- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- Your own domain for the affiliate dashboard
- Embed affiliate dashboard inside your own website
- Custom CSS and Javascript
- Powered by link removed from affiliate dashboard and emails
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Landing Pages
- Download as CSV or JSON
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Manage multiple websites (Different domains)
- Webhooks and API
- Zapier integration
- Make integration
- Albato integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Affiliates can add their own promotion code
- Affiliates can customize promotion code
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Multi-tiered commissions
- Stripe historical import
- One-click direct PayPal payouts
- Invoicing for EU companies
- Non-monetary rewards
- Managed Auto Payouts
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Require manual approval for commissions above a certain amount
- Maximum affiliates
- Team members
- Custom roles & permissions
- Activity logs
- SSO
- Post-back URL
CleverTap vs FirstPromoter FAQ
- Which one is cheaper?
- FirstPromoter is the cheaper option, starting at $49/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and FirstPromoter offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses hybrid pricing, while FirstPromoter goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale. FirstPromoter: At $49-$149/mo, FirstPromoter sits mid-market — pricier than bare-bones referral tools but well under enterprise affiliate platforms that run into the thousands. They're clearly chasing SaaS companies serious enough about affiliate/referral marketing to pay real money, not hobbyists testing the waters with a free tool.
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