CleverTap vs Justuno Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CleverTap Justuno
Starts at $85/mo $59/mo
Number of plans 3 3
Free plan
Free trial
Pricing model hybrid hybrid

Core

$85/mo
  • Starter CleverAI™ tokens included
  • On-brand content creation
  • Omnichannel engagement
  • Real-time behavioral segmentation
  • Built-in experimentation and analytics

Pro

Custom
  • Starter CleverAI™ tokens included
  • Automated segmentation
  • In-depth insights
  • Send time and channel optimization
  • Personalization across touchpoints

Ultimate

Popular
Custom
  • Starter CleverAI™ tokens included
  • AI-powered journey automation
  • Predictive segments with explainability
  • Real-time, 1:1 recommendations
  • Up to 10 years of data retention

Lite

$59/mo
  • 14-Day Free Trial
  • White Glove Onboarding
  • All Features
  • 5 Live Workflows

Done-For-You

Popular
$299/mo
  • 30-Day Free Trial
  • Ongoing Services
  • Unlimited Features
  • Dedicated Account Manager
  • Personal Slack Channel

Enterprise

Custom

CleverTap vs Justuno FAQ

Which one is cheaper?
Justuno is the cheaper option, starting at $59/mo vs $85/mo for CleverTap.
Can I use either one for free?
Neither has a free plan. But CleverTap and Justuno offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale. Justuno: At $59 entry, they're priced like a mid-market conversion tool, not a cheap widget — this isn't competing with free popup builders. The $299 Done-For-You tier is where they differentiate hard, positioning as a managed-service alternative to hiring a CRO agency or consultant.

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