CleverTap vs Postscript Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | Postscript pricing | |
|---|---|---|
| Starts at | $85/mo | $100/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Starter
- Campaigns and automations, and unlimited segments
- Dedicated toll-free number
- Subscriber acquisition tools, with 2 opt-in Keywords
- Branded short link subdomain
Growth
- Unlimited opt-in Keywords
- Live chat and email support
Professional
Popular- Enhanced Analytics
- Priority live chat/email support
- API access for custom integrations
- "Powered by Postscript" removed from opt-in
Enterprise
- Onboarding Launch Specialist
- Send personalized messages with custom product recommendations
- Priority live chat support
- Data Warehouse Push
CleverTap vs Postscript FAQ
- Which one is cheaper?
- CleverTap starts lower at $85/mo, compared to $100/mo for Postscript.
- Can I use either one for free?
- Postscript has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while Postscript goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. Postscript: Postscript sits mid-to-premium in the SMS marketing space, priced above bare-bones tools like SimpleTexts but in the same range as Attentive-lite competitors — it's clearly going after mid-market Shopify brands that have outgrown DIY texting but aren't yet ready for enterprise contracts.
Still deciding? See the best CleverTap alternatives or the best Postscript alternatives, ranked with verified pricing.
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