CleverTap vs Postscript Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap | Postscript | |
|---|---|---|
| Starts at | $85/mo | $100/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Starter
- Campaigns and automations, and unlimited segments
- Dedicated toll-free number
- Subscriber acquisition tools, with 2 opt-in Keywords
- Branded short link subdomain
Growth
- Unlimited opt-in Keywords
- Live chat and email support
Professional
Popular- Enhanced Analytics
- Priority live chat/email support
- API access for custom integrations
- "Powered by Postscript" removed from opt-in
Enterprise
- Onboarding Launch Specialist
- Send personalized messages with custom product recommendations
- Priority live chat support
- Data Warehouse Push
CleverTap vs Postscript FAQ
- Which one is cheaper?
- CleverTap starts lower at $85/mo, compared to $100/mo for Postscript.
- Can I use either one for free?
- Postscript has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses hybrid pricing, while Postscript goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale. Postscript: Postscript sits mid-to-premium in the SMS marketing space — pricier entry than bare-bones SMS API tools, but positioned as the ecommerce-native alternative to Klaviyo SMS or Attentive. The free plan is a wedge to get Shopify brands testing the channel before usage costs start compounding.
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