CleverTap vs Postscript Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap | Postscript | |
|---|---|---|
| Starts at | $7/mo | $100/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Essentials
- Craft Omni-Channel Experiences
Advanced
Popular- Win with Hyper-Personalization
Cutting Edge
- Add Intelligence to your Campaigns
Starter
- Campaigns and automations, and unlimited segments
- Dedicated toll-free number
- Subscriber acquisition tools, with 2 opt-in Keywords
- Branded short link subdomain
Growth
- Unlimited opt-in Keywords
- Live chat and email support
Professional
Popular- Enhanced Analytics
- Priority live chat/email support
- API access for custom integrations
- "Powered by Postscript" removed from opt-in
Enterprise
- Onboarding Launch Specialist
- Send personalized messages with custom product recommendations
- Priority live chat support
- Data Warehouse Push
CleverTap vs Postscript FAQ
- Which one is cheaper?
- CleverTap starts lower at $7/mo, compared to $100/mo for Postscript.
- Can I use either one for free?
- Postscript has a free plan. CleverTap doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. CleverTap: At $7.5/mo (even as a promo), they're dangling an entry point that undercuts Braze and Iterable significantly — those tools don't even talk to you at this price. They're going after mid-market mobile-first teams who've outgrown basic ESPs but can't justify enterprise CDP pricing yet. Postscript: Postscript sits in the mid-to-premium range of the SMS marketing space, competitive with Attentive and Klaviyo SMS, and it's clearly chasing DTC/Shopify brands that are already sending enough volume to care about per-message economics. It's not trying to win the hobbyist or ultra-low-volume crowd — the $49 minimum on the 'free' tier filters those out fast.
Still deciding? See the best CleverTap alternatives or the best Postscript alternatives, ranked with verified pricing.
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