CleverTap vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap pricing | Viral Loops pricing | |
|---|---|---|
| Starts at | $85/mo | $49/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Starter CleverAI™ tokens included
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
Pro
- Starter CleverAI™ tokens included
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
Ultimate
Popular- Starter CleverAI™ tokens included
- AI-powered journey automation
- Predictive segments with explainability
- Real-time, 1:1 recommendations
- Up to 10 years of data retention
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- AI-Powered advance Fraud Analysis
CleverTap vs Viral Loops FAQ
- Which one is cheaper?
- Viral Loops is the cheaper option, starting at $49/mo vs $85/mo for CleverTap.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and Viral Loops offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while Viral Loops goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: CleverTap sits mid-to-premium in the customer engagement/CEP space — pricier than bare-bones push notification tools, but positioned as a more affordable entry into enterprise-grade engagement than giants like Braze. Hiding Pro and Ultimate pricing behind a sales call is a classic move to avoid being directly comparable on a pricing page. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — priced above bare-bones referral widget tools but well under enterprise loyalty/referral platforms that require annual contracts and custom quotes. They're clearly chasing SMBs and growth teams who want enterprise-style referral mechanics without an enterprise sales process.
Still deciding? See the best CleverTap alternatives or the best Viral Loops alternatives, ranked with verified pricing.
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