CleverTap vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CleverTap | Viral Loops | |
|---|---|---|
| Starts at | $7/mo | $49/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Essentials
- Craft Omni-Channel Experiences
Advanced
Popular- Win with Hyper-Personalization
Cutting Edge
- Add Intelligence to your Campaigns
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- Unlimited access to AI campaign assistant
- AI-Powered advance Fraud Analysis (Coming Soon)
CleverTap vs Viral Loops FAQ
- Which one is cheaper?
- CleverTap starts lower at $7/mo, compared to $49/mo for Viral Loops.
- Can I use either one for free?
- Neither has a free plan. But CleverTap and Viral Loops offer a free trial.
- How do they charge?
- Different approach here. CleverTap uses usage-based pricing, while Viral Loops goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CleverTap: At $7.5/mo (even as a promo), they're dangling an entry point that undercuts Braze and Iterable significantly — those tools don't even talk to you at this price. They're going after mid-market mobile-first teams who've outgrown basic ESPs but can't justify enterprise CDP pricing yet. Viral Loops: Sitting in the $49-$399 range puts Viral Loops squarely mid-market — pricier than DIY referral widgets or Rewardful-style bolt-ons, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that hide pricing behind sales calls. They're clearly courting growth-stage startups who've outgrown free tools but aren't ready for enterprise contracts.
Keep tabs on both.
We'll monitor pricing changes for CleverTap and Viral Loops and let you know when something moves.