Cognito Forms vs SurveyMonkey Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Cognito Forms | SurveyMonkey | |
|---|---|---|
| Starts at | $24/mo | $30/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Individual
Pro
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Team
Popular- Card on File
- Data Encryption
- Lookup Field
- Person Field
- Password Field
- PayPal Payments
- Square Payments
- Verified Email Domains
- Workflow Links
- Workflow Tasks
- Auto-Create Entries
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Enterprise
- Customize Appearance
- Folder Permissions
- HIPAA Compliance
- Require Two-Factor Authentication
- Require Single Sign-On
- Card on File
- Data Encryption
- Lookup Field
- Person Field
- Password Field
- PayPal Payments
- Square Payments
- Verified Email Domains
- Workflow Links
- Workflow Tasks
- Auto-Create Entries
- Additional Users
- Analytics & Tracking
- Custom Document Templates
- Electronic Signatures
- Email Attachments
- Form Folders
- Integrations
- Multiple Email Notifications
- Resend Email Notifications
- Removable Branding
- Save & Resume
- Saved Entry Views
- Table Field
- Bulk File Downloads
- Bulk Document Downloads
- Bulk Actions
- Address Autocomplete
- Audit Log
Team Advantage
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Team Premier
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Image click maps
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Remove SurveyMonkey footer
- White label surveys
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Block randomization
- Personalize survey behavior with advanced branching
- Personalize questions with advanced piping
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Enterprise
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Image click maps
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Remove SurveyMonkey footer
- White label surveys
- Custom survey end page
- Custom subdomain
- Custom question bank
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Block randomization
- Personalize survey behavior with advanced branching
- Personalize questions with advanced piping
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Cognito Forms vs SurveyMonkey FAQ
- Which one is cheaper?
- Cognito Forms starts lower at $24/mo, compared to $30/mo for SurveyMonkey.
- Can I use either one for free?
- Cognito Forms has a free plan. SurveyMonkey doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Cognito Forms uses hybrid pricing, while SurveyMonkey goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Cognito Forms: Cognito Forms sits mid-market — pricier than bare-bones form builders like Google Forms but noticeably cheaper than Jotform or Typeform at the higher tiers. Showing an actual Enterprise number ($174) instead of hiding behind 'contact sales' is a deliberate move to look transparent and win over buyers who hate opaque enterprise pricing games. SurveyMonkey: Sitting in premium territory compared to newer survey tools, but justified by brand recognition and feature depth. They're going after established teams who value reliability over rock-bottom pricing.
Still deciding? See the best Cognito Forms alternatives or the best SurveyMonkey alternatives, ranked with verified pricing.
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