Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Cohere: Cohere isn't playing the cheap-tokens game; legacy Command R+ at $2.50-$3.00 input and $10-$15 output sits in premium-to-mid territory, while Command R and Aya Expanse at $0.50/$1.50 are priced to stay competitive on lighter workloads. The real target is regulated enterprises that want private deployment and data control, not hobbyists comparing per-token rates with OpenAI or Anthropic. Luma AI: Luma is sitting at the premium end of the AI video space: a $30 entry point with no free tier is a deliberate choice to skip hobbyists and court working creators and studios. That $300 Ultra tier is a bold anchor that makes Pro look like the sensible pick while capturing power users who'd otherwise burn through competitors' credits.

Cohere vs Luma AI Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

	Cohere pricing	Luma AI pricing
Starts at	Custom	$30/mo
Number of plans	3	5
Free plan	—	—
Free trial	—	—
Pricing model	hybrid	hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Cohere pricing

Official page

North

Popular

Custom

Intuitive interface
Purpose-built generative models
Intelligent search
AI agents for routine tasks and complex workflows

Compass

Custom

Pre-built data connectors
Intelligent search
Document parsing
Managed index

Model Vault

Custom

Fully managed model deployment
No shared resources or multi-tenancy overhead
Seamless integration with Cohere North
Simple startup and self-serve model access
Fixed or Flex pricing plans available

Luma AI pricing

Official page

Plus

$30/mo

10,000 credits
Luma and third-party image and video models
Edit access for guest collaborators
Commercial use

Pro

$90/mo

40,000 credits
4x usage with the Luma Agents

Ultra

$300/mo

150,000 credits
15x usage with the Luma Agents

Team

Custom

Manage and add team members
Projects, team organization, and team-wide sharing
Usage analytics
Shared team credits
SSO

Enterprise

Custom

Enterprise commitments
Dedicated education and training
Custom fine-tuning

Cohere vs Luma AI FAQ

Which one is cheaper?: One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?: Neither has a free plan.
How do they charge?: Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?: Depends on what you need. Cohere: Cohere isn't playing the cheap-tokens game; legacy Command R+ at $2.50-$3.00 input and $10-$15 output sits in premium-to-mid territory, while Command R and Aya Expanse at $0.50/$1.50 are priced to stay competitive on lighter workloads. The real target is regulated enterprises that want private deployment and data control, not hobbyists comparing per-token rates with OpenAI or Anthropic. Luma AI: Luma is sitting at the premium end of the AI video space: a $30 entry point with no free tier is a deliberate choice to skip hobbyists and court working creators and studios. That $300 Ultra tier is a bold anchor that makes Pro look like the sensible pick while capturing power users who'd otherwise burn through competitors' credits.

Still deciding? See the best Cohere alternatives or the best Luma AI alternatives, ranked with verified pricing.

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