Luma AI Pricing (2026)
Luma AI starts at $30/mo.
Hybrid, but the real value metric is generation credits, not seats: the individual tiers (Plus, Pro, Ultra) are essentially buying bigger monthly compute allowances for video and image generation. Seat-based pricing only shows up once you hit the custom Team and Enterprise plans.
- Plus
- $30/mo
- Pro
- $90/mo
- Ultra
- $300/mo
- Team
- Contact Sales
- Enterprise
- Contact Sales
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Plus
- 10,000 credits
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
Pro
- 40,000 credits
- 4x usage with the Luma Agents
Ultra
- 150,000 credits
- 15x usage with the Luma Agents
Team
- Manage and add team members
- Projects, team organization, and team-wide sharing
- Usage analytics
- Shared team credits
- SSO
Enterprise
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
Does Luma AI have a free plan?
No. Luma AI lists no free plan or trial on its pricing page. Paid plans start at $30/mo.
Want free? Anthropic, Baseten, and Braintrust have free plans: see all Luma AI alternatives →
AI Pricing Analysis
Pricing Model
Hybrid, but the real value metric is generation credits, not seats: the individual tiers (Plus, Pro, Ultra) are essentially buying bigger monthly compute allowances for video and image generation. Seat-based pricing only shows up once you hit the custom Team and Enterprise plans.
Tier Strategy
The 3x-3.3x jumps between Plus, Pro, and Ultra signal a ladder built for individual creators scaling from hobbyist to full-time producer, with the upgrade trigger being running out of credits mid-project. Team and Enterprise are where it shifts from 'my credits' to 'our workflow,' so think shared assets, admin controls, and procurement-friendly contracts.
Competitive Positioning
Luma is sitting at the premium end of the AI video space: a $30 entry point with no free tier is a deliberate choice to skip hobbyists and court working creators and studios. That $300 Ultra tier is a bold anchor that makes Pro look like the sensible pick while capturing power users who'd otherwise burn through competitors' credits.
Growth Lever
Credits are the paywall, and since video generation burns through them fast, heavy users will hit limits quickly and get pushed up a tier. With no free plan or trial, Luma also forgoes a top-of-funnel hook, so it's betting the product quality and output demos do the selling, with the 20% annual discount working to lock in committed users.
Want the strategist's read on the live page? Read the AI teardown of Luma AI's pricing page →
Luma AI Pricing FAQ
- How much does Luma AI cost?
- Paid plans start at $30/mo, going up to $300/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- Hybrid, but the real value metric is generation credits, not seats: the individual tiers (Plus, Pro, Ultra) are essentially buying bigger monthly compute allowances for video and image generation. Seat-based pricing only shows up once you hit the custom Team and Enterprise plans.
- Is there a discount for annual billing?
- Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save up to 20% with yearly."
- Which plan makes sense for me?
- The 3x-3.3x jumps between Plus, Pro, and Ultra signal a ladder built for individual creators scaling from hobbyist to full-time producer, with the upgrade trigger being running out of credits mid-project. Team and Enterprise are where it shifts from 'my credits' to 'our workflow,' so think shared assets, admin controls, and procurement-friendly contracts.
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