Luma AI vs Anthropic Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Luma AI pricing | Anthropic pricing | |
|---|---|---|
| Starts at | $30/mo | $20/mo |
| Number of plans | 5 | 6 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Plus
- 10,000 credits
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
Pro
- 40,000 credits
- 4x usage with the Luma Agents
Ultra
- 150,000 credits
- 15x usage with the Luma Agents
Team
- Manage and add team members
- Projects, team organization, and team-wide sharing
- Usage analytics
- Shared team credits
- SSO
Enterprise
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
Free
- Limited usage every 5 hours and every week*
- Chat on web, desktop, and mobile
- Search the web, create files, and run code
- Memory across conversations
- Connect your apps and tools
- Create Artifacts
- Claude Design, Slides, Docs
Pro
- More usage than Free, every 5 hours and every week*
- Fable, paid with usage credits New
- Hand off and schedule tasks
- Claude Data, plus Sheets and Whiteboards (beta)
- Claude Science
- Projects
- More Claude models
- Claude in Chrome and Microsoft 365
Max
- 5x Pro usage every 5 hours and every week*
- Fable included, up to half your weekly limit New
- $100 a month in API credits to build on the Claude Platform† New
- Early access to advanced Claude features
- Priority access at high traffic times
Ultra
Popular- No 5-hour limit‡
- 10x Pro usage every week*
- $200 a month in API credits, up from $100 on Max† New
Team
- Claude Code and Claude Cowork
- Claude Design, Slides, and Docs
- Claude Data, plus Motion, Sheets, and Whiteboards (beta)
- Claude Science
- Microsoft 365, Claude Tag, and more
- Enterprise search across your organization
- Central billing and administration
- Single sign-on (SSO)
- Admin controls for remote and local connectors
- Enterprise deployment for the Claude desktop app
- No model training on your content by default
- Mix and match seat types
- Up to $500 per month in pooled API credits†
Enterprise
- Admins set user and org spend limits
- Role-based access with fine grained permissioning
- System for Cross-domain Identity Management (SCIM)
- Audit logs
- Compliance API for observability and monitoring
- Custom data retention controls
- Network-level access control
- IP allowlisting
- HIPAA-ready offering available
- Claude Security (beta)
Luma AI vs Anthropic FAQ
- Which one is cheaper?
- Anthropic is the cheaper option, starting at $20/mo vs $30/mo for Luma AI.
- Can I use either one for free?
- Anthropic has a free plan. Luma AI doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Luma AI: Luma is sitting at the premium end of the AI video space: a $30 entry point with no free tier is a deliberate choice to skip hobbyists and court working creators and studios. That $300 Ultra tier is a bold anchor that makes Pro look like the sensible pick while capturing power users who'd otherwise burn through competitors' credits. Anthropic: The $20 Pro entry point matches ChatGPT Plus and Gemini Advanced, so they're not undercutting anyone there; the premium play is the $100-$200 individual tier, which tests how much power users will pay for capacity. They're clearly chasing developers and knowledge workers who live in the tool all day, and the $25 Team seat is aggressively close to the individual price to ease team adoption.
Still deciding? See the best Luma AI alternatives or the best Anthropic alternatives, ranked with verified pricing.
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