Confluence vs GitBook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Confluence | GitBook | |
|---|---|---|
| Starts at | $5/mo | $65/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | ||
| Pricing model | per-seat | hybrid |
Free
- Pages
- Spaces
- Organize and connect work with databases
- Templates for Marketing, Product, Program Management and more
- Up to 3 active whiteboards per user
- 10 automation rule runs per month
- Support for apps and integrations
- Support from Atlassian Community
- Up to 2 GB file storage
Standard
- Rovo Search, Chat, and Agents, with integrated AI-powered work features
- Free guest access
- Advanced permissions
- 100 automation rule runs per month
- 250 GB of storage
- 9/5 regional support
- Up to 250,000 users per site
Premium
Popular- Unlimited pages
- Unlimited spaces
- Dynamic intranet
- 10x more automations
- Unlimited whiteboards
- Admin controls and insights
- Unlimited storage
- 24/7 support for critical issues
- 99.9% uptime SLA
Enterprise
- Cross-product insights with Atlassian Analytics and Data Lake
- Advanced admin controls and security
- Enterprise-grade identity and access management
- Unlimited automations
- Multiple sites (up to 150)
- 24/7 support for all issues
- 99.95% uptime SLA
Free
- Block-based visual editor & custom blocks
- Sync with GitHub or GitLab
- Interactive API playgrounds
- Preview deployments
- LLM optimizations
- LLM-optimizations
- MCP server
- GitBook Agent
- Site variants
- Built-in SEO
- Basic customization
- Page view analytics
- Full text search
- API playground
- User contribution
- Block-based editor
- Git Sync
- Change requests
- Version history
- Commenting
- Integrations
- Importing
- Basic roles
- ISO 27001 & SOC 2 certified
- Google/email domain SSO
- Email support
Premium
- Invite your team to collaborate
- AI search
- Use a custom domain
- Advanced branding options
- Analytics & user feedback
- Site redirects
- LLM-optimizations
- MCP server
- Auto-updating translations
- AI writing and editing
- GitBook Agent
- Preview deployments
- Site variants
- Built-in SEO
- Basic customization
- Advanced customization
- Custom domain
- Page view analytics
- Full text search
- API playground
- User contribution
- Redirect management
- Search analytics
- User feedback
- PDF export
- Opt out of search indexing
- Private share links
- Block-based editor
- Git Sync
- Change requests
- Merge rules
- Version history
- Commenting
- Integrations
- Importing
- Real-time collaboration
- Review & approve edits
- Reusable content
- Basic roles
- Advanced roles
- Teams
- ISO 27001 & SOC 2 certified
- Google/email domain SSO
- Email support
Ultimate
- AI Assistant
- AI insights
- GitBook Agent
- Adaptive content
- Authenticated access
- Consolidate your content
- Channels
- LLM-optimizations
- MCP server
- Auto-updating translations
- AI writing and editing
- AI search
- Embed Assistant anywhere
- Customize the Assistant
- Connect external sources
- AI Insights
- Preview deployments
- Site variants
- Built-in SEO
- Basic customization
- Advanced customization
- Custom domain
- Custom subdirectory
- Custom fonts
- Site sections
- Page view analytics
- Full text search
- API playground
- User contribution
- Redirect management
- Search analytics
- User feedback
- PDF export
- Opt out of search indexing
- Private share links
- Block-based editor
- Git Sync
- Change requests
- Merge rules
- Version history
- Commenting
- Integrations
- Importing
- Real-time collaboration
- Review & approve edits
- Reusable content
- Basic roles
- Advanced roles
- Teams
- ISO 27001 & SOC 2 certified
- Google/email domain SSO
- Email support
- Priority support
Enterprise
- SAML SSO for your team
- White-glove migration service
- Custom integrations
- 1:1 dedicated support
- User training
- Custom contract & invoicing
- Legal & security reviews
- Unlimited adaptive content
- Git Sync IP allowlisting
- LLM-optimizations
- MCP server
- Auto-updating translations
- AI writing and editing
- AI search
- AI Assistant
- Embed Assistant anywhere
- Customize the Assistant
- Connect external sources
- AI Insights
- GitBook Agent
- Channels
- Preview deployments
- Site variants
- Built-in SEO
- Basic customization
- Advanced customization
- Custom domain
- Custom subdirectory
- Custom fonts
- Adaptive content
- Site sections
- Page view analytics
- Full text search
- API playground
- User contribution
- Redirect management
- Search analytics
- User feedback
- PDF export
- Opt out of search indexing
- Private share links
- Authenticated access
- Block-based editor
- Git Sync
- Change requests
- Merge rules
- Version history
- Commenting
- Integrations
- Importing
- Real-time collaboration
- Review & approve edits
- Reusable content
- Basic roles
- Advanced roles
- Teams
- Team owners
- ISO 27001 & SOC 2 certified
- Google/email domain SSO
- SAML SSO
- Email support
- Priority support
- Account manager
- Migration support
Confluence vs GitBook FAQ
- Which one is cheaper?
- Confluence starts lower at $5/mo, compared to $65/mo for GitBook.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Confluence uses per-seat pricing, while GitBook goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Confluence: Confluence sits in the mid-market sweet spot — not as cheap as Notion's entry points but not enterprise-priced out of the gate either. They're clearly targeting teams already in the Atlassian ecosystem (Jira users especially), where switching costs do a lot of the competitive heavy lifting. GitBook: GitBook sits in the mid-to-premium range for developer documentation tools — more expensive than Notion or Confluence for pure docs use cases, but competing more directly with Readme.com and Mintlify for product and API documentation. They're targeting teams that want polished, public-facing docs with AI built in, not just internal wikis.
Keep tabs on both.
We'll monitor pricing changes for Confluence and GitBook and let you know when something moves.