Convert vs Sprig Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Convert pricing Sprig pricing
Starts at $399/mo Custom
Number of plans 3 3
Free plan —
Free trial —
Pricing model usage-based custom

Price is one row. To weigh the features too, use our feature comparison template →

Convert pricing

Official page

Enterprise

Custom
  • FREE VWO Migration
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Pro

$599/mo
  • FREE VWO Migration
  • Multivariate Testing
  • Multi-Page Testing
  • Full Stack & Feature Flags
  • Multi-Arm Bandit (Auto-Allocate)
  • Sequential Testing
  • Change History
  • Single Sign-On (SSO)
  • Guided Onboarding
  • Phone Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Growth

Popular
$399/mo
  • FREE VWO Migration
  • A/B Testing, Split URL/Redirect Testing
  • Deploys
  • Advanced Targeting & Goals (incl. Behavioral Targeting)
  • Convert Signals® & Heatmaps
  • QA Wizard
  • SRM Check
  • Collaborators
  • Email and In-App Live Chat Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Shopify Price Testing

Sprig pricing

Official page

Free

$0/mo
  • Core survey capabilities
  • Limited responses
  • AI-assisted study design and synthesis

Starter

Custom
  • Higher response limits
  • Concept and prototype testing
  • Voice and video responses
  • Expanded AI analysis

Enterprise

Custom
  • Design, Field, and Synthesize Agents
  • Adaptive survey architecture
  • Omnichannel participant reach (link, email, web, and mobile)
  • AI-powered study design and analysis
  • Organizational governance and access controls
  • Enterprise security and compliance

Convert vs Sprig FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Sprig has a free plan. Convert doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Convert uses usage-based pricing, while Sprig goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. Sprig: Sprig is positioning as a premium player in the continuous product discovery space, competing with tools like Pendo, Hotjar, and UserTesting — but with a tighter focus on in-context micro-surveys and AI-powered analysis. Hiding Starter pricing signals they're not trying to win on cost; they're selling on research quality and product integration depth, likely targeting mid-market and above.

Still deciding? See the best Convert alternatives or the best Sprig alternatives, ranked with verified pricing.

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