Convert vs ThoughtSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Convert pricing | ThoughtSpot pricing | |
|---|---|---|
| Starts at | $399/mo | $25/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- FREE VWO Migration
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Pro
- FREE VWO Migration
- Multivariate Testing
- Multi-Page Testing
- Full Stack & Feature Flags
- Multi-Arm Bandit (Auto-Allocate)
- Sequential Testing
- Change History
- Single Sign-On (SSO)
- Guided Onboarding
- Phone Support
- MCP Server
- Convert Intelligence® (Beta)
- Request Approval System (Beta)
- Shopify Price Testing
Growth
Popular- FREE VWO Migration
- A/B Testing, Split URL/Redirect Testing
- Deploys
- Advanced Targeting & Goals (incl. Behavioral Targeting)
- Convert Signals® & Heatmaps
- QA Wizard
- SRM Check
- Collaborators
- Email and In-App Live Chat Support
- MCP Server
- Convert Intelligence® (Beta)
- Shopify Price Testing
Essentials
- Dynamic interactive dashboards
- Actionable insights
- From 5 to 50 users
- Up to 25M rows of data
Pro
Popular- AI-powered dashboards and automated insights
- Natural-language search and data exploration
- Spotter AI Agents (25 queries/month per user)
- Up to 1000 users and 250M rows of data
Enterprise
- AI-powered dashboards and automated insights
- Natural-language search and data exploration
- Spotter AI Agents (25 queries/month per user)
- Unlimited users and data
Developer
- Dynamic embeddable AI, dashboards and visualizations
- Industry leading API & SDK
- Up to 10 Users
- Up to 25M Rows of data
Enterprise
- Dynamic embeddable AI dashboards and visualizations
- Natural-language search and data exploration
- Spotter AI Agents with Unlimited LLM tokens
- Analyst Studio for advanced analytics
- Industry leading API & SDK
Convert vs ThoughtSpot FAQ
- Which one is cheaper?
- ThoughtSpot is the cheaper option, starting at $25/mo vs $399/mo for Convert.
- Can I use either one for free?
- ThoughtSpot has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while ThoughtSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. ThoughtSpot: At $25-50/user, ThoughtSpot undercuts legacy BI premium pricing (think Tableau or Looker's enterprise-first posture) while still asking more than bare-bones dashboard tools — they're positioning as the AI-native alternative worth a modest premium over commodity BI. Splitting Analytics and Embedded pricing also shows they're chasing two different buyers: internal data teams and ISVs building analytics into their own products.
Still deciding? See the best Convert alternatives or the best ThoughtSpot alternatives, ranked with verified pricing.
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