Copy.ai vs Luma AI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Copy.ai pricing | Luma AI pricing | |
|---|---|---|
| Starts at | $29/mo | $30/mo |
| Number of plans | 5 | 5 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Chat
- 5 Seat
- Unlimited Words in Chat
- Unlimited Chat Projects
- Access to OpenAI, Anthropic, and Gemini models
Growth
- 75 Seats
- Unlimited Words in Chat
- 20K Workflow Credits/Mo
Expansion
- 150 Seats
- Unlimited Words in Chat
- 45K Workflow Credits/Mo
Scale
- 200 Seats
- Unlimited Words in Chat
- 75K Workflow Credits/Mo
Enterprise
- Guided Jumpstart Implementation
- API Access & Bulk Workflow Runs
- 20+ Tech Integrations & API Access
- Unlimited Customizable Workflows
- Designated Account & Support Team
- Enterprise Grade Security Protocols
Plus
- 10,000 credits
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
Pro
- 40,000 credits
- 4x usage with the Luma Agents
Ultra
- 150,000 credits
- 15x usage with the Luma Agents
Team
- Manage and add team members
- Projects, team organization, and team-wide sharing
- Usage analytics
- Shared team credits
- SSO
Enterprise
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
Copy.ai vs Luma AI FAQ
- Which one is cheaper?
- Copy.ai starts lower at $29/mo, compared to $30/mo for Luma AI.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Copy.ai: Copy.ai has walked away from the cheap AI writing tool crowd (Jasper, Writesonic) and repositioned as a premium GTM workflow platform, with price points closer to sales and marketing automation than a copy assistant. The $29 Chat plan is a low-priced on-ramp, but the real target is mid-market and enterprise revenue teams willing to commit five figures a year. Luma AI: Luma is sitting at the premium end of the AI video space: a $30 entry point with no free tier is a deliberate choice to skip hobbyists and court working creators and studios. That $300 Ultra tier is a bold anchor that makes Pro look like the sensible pick while capturing power users who'd otherwise burn through competitors' credits.
Still deciding? See the best Copy.ai alternatives or the best Luma AI alternatives, ranked with verified pricing.
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