Customer.io vs Dub Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io pricing | Dub pricing | |
|---|---|---|
| Starts at | $100/mo | $90/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Priority throughput & sending capacity*
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Business
- $2.5K partner payouts/month
- Basic reward structures
- Dual-sided incentives
- Program bounties
- Powerful, real-time analytics
- AI landing page generator
- REST API + MCP Server
- Real-time event webhooks
- Basic email support
Advanced
Popular- $15K partner payouts/month
- Advanced reward structures
- Embedded referral dashboard
- Email campaigns
- Messaging center
- Partner group move rules
- Risk monitoring
- Partner referral rewards
- Priority email support
Enterprise
- Unlimited partner payouts
- Volume discounts
- Access to Partner Network
- Featured in Program Marketplace
- SAML/SSO
- Audit logs
- Custom SLA
- Enterprise security & legal
- Dedicated Slack support
Customer.io vs Dub FAQ
- Which one is cheaper?
- Dub is the cheaper option, starting at $90/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But Dub offers a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid. Dub: With no free plan and a $90 entry point, Dub skews mid-to-premium compared to scrappier link-shortener tools, positioning itself as infrastructure for serious partner marketing rather than a casual URL shortener. They're clearly chasing growth teams and marketers running real affiliate programs, not solo devs sharing links.
Still deciding? See the best Customer.io alternatives or the best Dub alternatives, ranked with verified pricing.
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