Customer.io vs Klaviyo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Klaviyo | |
|---|---|---|
| Starts at | $100/mo | Custom |
| Number of plans | 3 | 1 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | hybrid |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Free
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
Customer.io vs Klaviyo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Klaviyo has a free plan. Customer.io doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: Customer.io sits in the mid-to-premium tier of the marketing automation space — pricier than bare-bones ESPs like Mailchimp but cheaper and more flexible than enterprise suites like Braze or Iterable at scale. They're clearly chasing product-led growth teams and startups (hence the 12-month free Startup Program) who'll grow into Premium as they mature. Klaviyo: Klaviyo sits premium relative to bundled ESPs like Mailchimp or Omnisend, betting that ecommerce brands will pay more for deeper Shopify data and automation rather than shop on sticker price. They're chasing mid-market to enterprise DTC brands that have outgrown generic email tools and need CRM-level segmentation.
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