Customer.io vs Poptin Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Poptin | |
|---|---|---|
| Starts at | $100/mo | $19/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | hybrid |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
Popular- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Free
- 250 active contacts
- 500 emails
- Segments
- Campaigns
- Automations
- 1,000 visitors/mo
- 1 domain
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Chat & email support
GROWTH
Popular- 500 active contacts
- Unlimited emails
- Segments
- Campaigns
- Automations
- 5,000 visitors/mo
- Unlimited domains
- Unlimited poptins
- Unbranded
- Manage accounts
- Manage users
- Premium support
Enterprise
- Custom visitor & usage limit
- Extended security
- Tailored solutions
- Dedicated account manager
- Performance reviews & consultation
- Migration services
Customer.io vs Poptin FAQ
- Which one is cheaper?
- Poptin is the cheaper option, starting at $19/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Poptin has a free plan. Customer.io doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: At $100/mo entry, Customer.io undercuts enterprise CDPs but prices well above lightweight email tools, positioning itself as the mid-market to upper-mid-market choice for teams that have outgrown basic ESPs. The 10x leap to Premium suggests they're not fighting for budget-conscious buyers at scale — they want teams willing to pay for sophistication. Poptin: Poptin sits firmly in the budget-to-mid tier of the popup/lead-gen space, undercutting tools like OptinMonster and Privy on entry price while bundling in email functionality most competitors charge separately for. They're chasing small businesses and solopreneurs who want popups plus basic email marketing without paying for two separate tools.
Still deciding? See the best Customer.io alternatives or the best Poptin alternatives, ranked with verified pricing.
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